Tono de Marca

sincere, sophisticated, and serene

Valores de Marca

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Health & Wellness
• •Timeless Design

Mejores Prácticas

• •Lead with Values: Always connect product features back to the core values of sustainability, ethical craftsmanship, and wellness. Instead of just saying "soft sheets," say "sustainably sourced organic cotton that gets softer with every wash."
• •Use a Serene and Evocative Vocabulary: Consistently use words like "sanctuary," "tranquil," "serene," "comfort," and "wellness" to reinforce the emotional benefit of the products.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, minimalist, and high-quality aesthetic of the brand's photography and design.
• •Educate, Don't Just Sell: Use copy to inform the audience about the benefits of GOTS, Fairtrade, and OEKO-TEX® certifications. This builds trust and justifies the premium positioning of the products.
• •Be Authentic and Transparent: Speak openly about the production process and the materials used. This sincerity is key to the brand's tone and will resonate with a customer base that values honesty and ethical practices.

Percepción Social

premium, trustworthy, and aspirational brand

Ejemplos de Copy

• •Drift into a deeper sleep, wrapped in pure organic cotton. Our new collection is designed for your sanctuary, where comfort and peace meet. Ethically made, exquisitely soft, and created for good living. #CocoAndHenry #SustainableLuxury #OrganicBedding
• •Your home should be a haven for your health and the planet. At Coco & Henry, we believe in luxury that’s made responsibly. Our bedding is GOTS certified organic and Fairtrade, ensuring that every thread is good for you and for the people who make it. Sleep better knowing you've made a beautiful choice. #EthicalHome #GoodSleepGuarantee
• •Timeless Design, Ethical Soul. Discover handcrafted homewares made to last. From our hands to your home, every piece tells a story of quality and care. #MadeForGoodLiving
• •Create a serene escape. Our palette of soft, natural tones and luxuriously textured fabrics is curated to bring tranquility to your space. Pin for inspiration on building your own laid-back sanctuary. #HometoRelax #CocoandHenryStyle
• •Subject: Inside Our Softest Sheets Yet. We’ve always believed that the best things in life are made with intention. That’s why our sateen sheets get softer with every single wash. Crafted from the finest long-staple organic cotton, they’re designed for year-round comfort. Experience the difference of truly sustainable luxury.