Brand Tone

Youthful & Trendy, Energetic & Playful, Informal & Relatable, Confident & Edgy, Passionate & Creative

Brand Values

• •Uniqueness & Self-Expression
• •Handmade Quality/Craftsmanship
• •Individuality & Customization
• •Supporting Small Business
• •Trend-Consciousness
• •Community (aspired)

Best Practices

• •Develop a "Brand Voice Chart": Clearly define your brand's personality traits (e.g., "Playful," "Confident," "Slightly Edgy," "Approachable"). For each trait, list "Do's" and "Don'ts" for word choice, sentence structure, and emoji use. This serves as a quick reference for anyone writing copy.
• •Know Your Audience Intimately: Understand the slang, references, and communication style of your target demographic (young festival-goers). Engage with them on social media to stay current, but ensure authenticity rather than forced trend-chasing. The TikTok engagement asking for opinions is a good example of this.
• •Storytelling Over Selling (Especially in Organic Content): Share the "why" behind your brand and products. Highlight the handmade process, design inspiration, and the lifestyle/experience your clothes enable. This builds connection and makes the brand more relatable than just pushing products.
• •Consistency Across All Channels: Ensure the tone used on your website (product descriptions, About Us page) aligns with your social media voice (TikTok, Instagram captions, responses to comments/DMs), and even customer service interactions (though this area needs significant improvement based on reviews). While the platform might dictate formality slightly, the core personality should remain.
• •Create Copywriting Templates & Guidelines: For recurring content types (e.g., new product announcements, sale promotions, behind-the-scenes posts), develop basic templates or checklists that incorporate key brand voice elements, relevant hashtags, and calls-to-action. This helps maintain consistency even with multiple team members or when short on time. For Coco Fields, emphasizing "#HandmadeInMelbourne" or "#FestivalReady" consistently reinforces brand pillars.

Social Perception

Fashion-Forward & Unique Designs, Desirable Products, Concerns about Reliability, Premium/Expensive, Australian Made

Copy Examples

• •✨ Steal the Spotlight. ✨ Don't just go to the festival, BE the festival. Our new [Product Name] set is handmade in Melbourne to make sure all eyes are on you. Limited drop – grab yours before it's gone! #CocoFields #FestivalFashion #HandmadeVibes
• •🤫 Level Up Your Look. Your search for the ultimate rave gear ends here. The [Product Name] bodysuit? It's not just an outfit, it's a statement. Handcrafted for unforgettable nights. What vibe are you serving? #RaveReady #CocoFieldsBoutique #UniqueStyle
• •🔥 Too Glam to Give a Damn. 🔥 Life’s too short for boring clothes. Our [Product Name] dress is all about those main character vibes. Sequins? Check. Edgy cutouts? Double check. Handmade with love (and a little bit of sass) in Melbourne. #CocoGlam #FestivalOutfit #HandmadeInAUS
• •✂️ Your Dream Fit, Made Real. Seen something you love but need a tweak? We get it. Coco Fields offers custom sizing because unique babes deserve unique fits. Slide into our DMs – let's create magic! #CustomMade #CocoFieldsCustom #PerfectFit
• •💖 Behind the Seams at Coco Fields! 💖 Ever wonder how your fave festi-looks come to life? We’re pulling back the curtain! From a sketch to the stage, each piece is handmade with passion right here in our Melbourne studio. This is where the sparkle happens! ✨ #SmallBusinessLove #MeetTheMaker #CocoFieldsBTS