Brand Tone

Elegant and Sophisticated, Natural and Gentle, Accessible and Inviting, Trustworthy and Quality-Focused

Brand Values

• •Quality and Craftsmanship: Dedication to "high quality products at a reasonable price" through "long know-how, and optimal mix."
• •Natural and Eco-Conscious: Commitment to "environmentally safe" products, using "natural ingredients," "plant-derived extracts," "grain-fermented alcohol base," and "recyclable glass containers."
• •Aesthetic Beauty and Creating Ambiance: Focus on "visually beautiful" products that contribute to "psychological stability and the beauty of the space." Products are designed as home decor elements.
• •Customer Well-being and Satisfaction: Aiming to "provide everyone to enjoy beautiful scent" and an "enchanting scent life with ease."
• •Safety and Integrity: Producing "reliable products with proven technology" and adhering to international safety standards like IFRA.
• •Social Responsibility: Stated mission to "share the profit with the people who are in need" and engagement in CSR activities.

Best Practices

• •Highlight Aesthetic Appeal and Natural Ingredients: Consistently use descriptive language that paints a picture of the product's beauty (e.g., "elegant glass," "real preserved botanicals") and its connection to nature ("plant-derived," "eco-conscious," "gentle aromas").
• •Focus on the Sensory and Emotional Experience: Describe not just the scent notes, but the feelings and ambiance they evoke (e.g., "create a calming oasis," "uplift your spirits," "a welcoming embrace of fragrance").
• •Maintain an Elegant yet Accessible Voice: The language should be sophisticated but also clear, warm, and inviting. Avoid overly technical jargon, ensuring the copy feels relatable to a broad audience seeking to enhance their homes.
• •Emphasize Quality and Trust: Subtly weave in references to COCODOR's Korean heritage, commitment to quality ingredients, safety standards (IFRA compliant), and customer satisfaction to build confidence.
• •Ensure Visual-Verbal Harmony: Copy should always complement the brand's strong visual identity. When showcasing elegant product imagery, the accompanying text must match in its sophistication and descriptive richness.

Social Perception

COCODOR is widely perceived as a brand offering aesthetically pleasing and decorative home fragrance products, particularly noted for its signature flower diffusers. The scents are generally found to be pleasant, varied, and capable of creating a welcoming ambiance. It is often seen as providing good value, balancing attractive design and fragrance quality with reasonable pricing. The products are frequently considered gift-worthy due to their appealing presentation. There's an underlying perception of it being a reliable Korean brand with a focus on quality. Minor critiques sometimes arise regarding scent strength or longevity, with some users finding scents milder than expected or wishing smaller units lasted longer.

Copy Examples

• •Headline: Experience Natural Elegance. Body: Transform your home into a serene sanctuary with COCODOR. Our diffusers, featuring real preserved flowers and crafted with natural ingredients, offer a sophisticated aroma that gently elevates your everyday. Call to Action: Discover Your Signature Scent.
• •Headline: The Art of Fragrance, Beautifully Bottled. Body: Invite lasting tranquility with COCODOR's exquisite diffusers. Designed to delight the senses and enhance your décor, each fragrance is a testament to our Korean heritage of quality and natural purity. Call to Action: Explore Our Collections.
• •Headline: Create Your Atmosphere. Body: From the subtle sweetness of April Breeze to the rich notes of Black Cherry, COCODOR offers a scent for every mood and space. Experience high-quality, eco-friendly fragrances at an accessible price. Call to Action: Shop Home Fragrances.
• •Headline: The Perfect Gift of Serenity. Body: Share the gift of a beautifully scented home. COCODOR's elegant diffusers and candles, thoughtfully packaged and made with care, are an ideal choice for any occasion. Call to Action: Find Thoughtful Gifts.
• •Headline: Trusted Quality, Captivating Scents. Body: Since 2002, COCODOR has been dedicated to enriching lives through the power of fragrance. Our commitment to natural ingredients, safety, and exquisite design ensures an enchanting experience in every bottle. Call to Action: Learn Our Story.