Brand Tone

Approachable, Passionate, Quality-Focused, Trustworthy, Aspiringly Luxurious yet Accessible, Friendly, and Relatable

Brand Values

• •Quality
• •Natural Ingredients
• •Craftsmanship
• •Customer Experience
• •Affordable Luxury
• •Transparency/Education
• •Passion

Best Practices

• •Always Emphasize "Affordable Luxury" and "Quality": Consistently use language that balances the aspiration of luxury with the accessibility of your price point. Highlight the "finest ingredients," "natural soy wax," and "hand-poured" nature to reinforce quality.
• •Maintain a Warm, Passionate, and Approachable Voice: Write as if you're sharing something you genuinely love with a friend. Use words like "passion," "love," "family-run," and "handcrafted" to convey dedication and personal touch. Avoid overly formal or corporate language.
• •Focus on the Experiential Benefits: Don't just describe the candle; describe what it *does* for the customer. Use evocative language to explain how the scents can "transform a space," "create a mood," "evoke memories," or help them "unwind."
• •Be Authentic and Transparent: Continue sharing behind-the-scenes content (like on TikTok) and information about your ingredients and processes. This builds trust and reinforces the "family-run" and "quality-focused" aspects of the brand.
• •Tailor the Tone Slightly by Platform, but Keep Core Values Consistent: While website copy might be slightly more polished, social media can be more informal and conversational (as seen with their TikTok). However, the underlying values of quality, passion, and affordable luxury should shine through in all communications. Ensure messaging about natural ingredients and hand-poured quality is present across all channels.

Social Perception

Positive customer feedback, Engaged community, Association with quality and good scent.

Copy Examples

• •Headline: Indulge Your Senses: Affordable Luxury, Hand-Poured with Passion. Body: At Coco Candle Co., we believe everyone deserves a touch of luxury. Our family lovingly hand-pours each candle using only the finest natural soy wax and premium fragrances, crafting scents that transform your home and create lasting memories. Experience the Coco difference.
• •Social Media Post (Image: Cozy room with a lit candle): Unwind and let the day melt away. ✨ Our [Scent Name] candle, made with natural soy wax, fills your space with [describe scent notes, e.g., warm vanilla and soothing lavender] for that perfect moment of peace. What's your favorite way to relax with a candle? #CocoCandleCo #AffordableLuxury #HandmadeWithLove #SoyCandlesUK #HomeFragrance
• •Product Description Snippet (for a new botanical candle): Fresh from our family to yours. Introducing the [New Candle Name] from our Botanical Collection. Hand-poured with natural soy wax and infused with real [botanical ingredient, e.g., dried lavender buds], it’s more than a candle – it's an experience. Clean burning, beautifully fragrant, and crafted with the quality you expect from Coco Candle Co.
• •Email Subject Line: Psst... Your Home Deserves This Little Luxury. Email Body (Preview): Ready to elevate your everyday? Discover Coco Candle Co.'s handcrafted soy candles and wax melts. Made with passion and the finest ingredients, because a beautiful fragrance shouldn't break the bank. Click here to find your new favorite scent.
• •About Us Snippet (for a brochure or packaging insert): More than just candles, we're Coco Candle Co. – a small UK family business pouring our hearts into creating affordable luxury for your home. We use the best natural ingredients because we believe in quality you can trust and fragrances that tell a story. Light a Coco candle, and feel the passion.