Brand Tone

aspirational, results-driven, and urgent

Brand Values

• •Efficacy & Speed
• •Aesthetic Transformation
• •Natural Ingredients (Claimed)
• •Customer Satisfaction

Best Practices

• •Lead with the End Result
• •Use Aspirational & Sensory Language
• •Incorporate Urgency (Sparingly)
• •Focus on Visual Proof
• •Address Negativity with Transparency (Aspirational Goal)

Social Perception

The social perception is sharply divided: positively viewed as an effective solution for quick aesthetic results on its own channels, but negatively perceived on independent platforms due to unfulfilled claims and safety concerns from allergic reactions.

Copy Examples

• •Instagram Post: Headline: Your shortcut to a flawless summer glow. ✨ Body: Don't wait for a vacation. Get that deep, chocolate-toned tan now with our Bronzing Oil. Formulated with natural cacao, it gives you a radiant glow while deeply moisturizing your skin. Ready to shine? Tap to shop! Hashtags: #CocoBody #BronzeGlow #SummerSkin #TanningOil #BodyCare
• •Facebook Ad: Headline: Say Goodbye to Strawberry Skin! Body: Tired of ingrown hairs and uneven texture? Our Coffee Scrub is the solution. It gently exfoliates to reveal smooth, renewed, and flawless skin. Get the confidence to wear what you want. Special Offer: Get 25% off our Body Smoothing Set today! CTA: Shop Now
• •TikTok Video Script: (Scene 1: Text on screen: "How I fixed my strawberry legs in 7 days.") A quick shot of legs with visible pores/redness. (Scene 2: Text on screen: "Step 1: Exfoliate.") User scoops CocoBody Coffee Scrub and massages it onto their legs. (Scene 3: Text on screen: "Step 2: Glow Up.") User applies the CocoBody Bronzing Oil, showing an instant shimmer. (Scene 4: Final "after" shot) Close-up of incredibly smooth, tanned legs. Text on screen: "The glow-up is real. Link in bio! #cocobodyturkiye #strawberrylegs #bodycarehacks"
• •Website Banner: Main Text: The Hollywood Tan. Delivered. Sub-text: Get Visibly Darker, Smoother Skin in One Application. Button: UNLOCK YOUR GLOW
• •Email Marketing Subject Line: Subject: Don't Hide Your Skin, Transform It.