Brand Tone

inspirational, authentic, nurturing, empowering, and educational

Brand Values

• •Natural and Clean Ingredients
• •Handcrafted Quality
• •Holistic Well-being
• •Empowerment and Healing
• •Sustainability

Best Practices

• •Lead with the 'Why': Always connect the products back to the brand's origin story and mission of healing and empowerment. This reinforces the authentic and personal nature of the brand.
• •Use Nurturing and Empowering Language: Employ words that convey care, support, and self-love. Phrases like 'embrace your skin,' 'natural radiance,' and 'healing journey' will resonate with the target audience.
• •Highlight Natural and Ethical Qualities: Consistently mention the vegan, cruelty-free, non-toxic, and sustainably sourced aspects of the products. This appeals to conscious consumers and reinforces brand values.
• •Maintain Authenticity Through Personal Stories: Share testimonials and continue to feature the founder's involvement. This builds trust and differentiates the brand from larger, more impersonal corporations.
• •Educate and Inspire: Use blog posts, social media captions, and newsletters not just to sell, but to provide valuable information about skincare, well-being, and natural ingredients. This positions the brand as an expert and a trusted resource.

Social Perception

Trustworthy, high-quality, authentic, and mission-driven, with a focus on personal connection and helping consumers feel good in their own skin.

Copy Examples

• •Indulge your skin in the loving embrace of our Whipped Skin Souffle. Handcrafted with nature's finest ingredients, it's more than a moisturizer—it's a daily ritual of self-love for skin that feels as good as it looks.
• •Unlock your natural radiance. Our new [Product Name] facial oil is a pure, potent blend of sustainably sourced botanicals, personally formulated to heal and restore. Discover the power of clean beauty.
• •From our kitchen to your home, every jar is filled with heart. ❤️ Our founder, Leah, handcrafting the latest batch of our beloved Skin Souffle. This is the love and care your skin deserves.
• •Your journey to radiant skin starts here. At Coco Bloom, we believe in the healing power of nature. That's why we pour our hearts into creating products that are as kind to your skin as they are to the planet.
• •Nourish. Heal. Bloom. Treat yourself to 15% off our entire collection of natural, handcrafted skincare this week. Embrace your beauty, naturally.