Brand Tone

Passionate & Enthusiastic, Ethical & Responsible, Family-Oriented & Approachable, Quality-Focused & Gourmet, Helpful & Informative

Brand Values

• •Quality
• •Sustainability & Environmental Responsibility
• •Ethical Sourcing
• •Community & Social Responsibility
• •Customer Satisfaction
• •Passion
• •Creativity & Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document key attributes of your tone (e.g., passionate, ethical, approachable, gourmet), preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Prioritize Values in Storytelling: Weave your core values (quality, sustainability, ethical sourcing, community) into your product descriptions, social media posts, and 'About Us' narrative. Don't just state them; show them through stories and examples.
• •Speak Directly to Your "Tribe": Use language that resonates with your target audience (coffee lovers, ethical consumers, gift-givers). Foster a sense of community, as hinted by "@cococinotribe."
• •Maintain Authenticity: As a family-owned business born from passion, let that genuine enthusiasm shine through. Avoid overly corporate or generic language. Share behind-the-scenes glimpses or founder stories where appropriate.
• •Review and Refine Regularly: Periodically audit your website copy, social media, and marketing materials to ensure they consistently reflect the desired tone and values. Adapt as your brand evolves, but stay true to the core identity.

Social Perception

Positive, Trusted, Gift-Worthy, Eco-Conscious

Copy Examples

• •Headline: Taste the Passion. Support the Planet. Body: At Cococino, every sip of our organic, locally roasted coffee and every bite of our handcrafted fudge is a testament to our love for flavour and our commitment to ethical, sustainable practices. Indulge a little, give back a lot.
• •Social Media Post (Image: Beautifully arranged gift hamper): Caption: More than just a gift, it's a Cococino moment. ✨ Share the warmth of gourmet coffee and artisanal fudge, thoughtfully sourced and lovingly packed. Who are you treating today? #CococinoTribe #EthicalGifts #GourmetCoffee #HandcraftedFudge #SupportLocalGoldCoast
• •Product Description (for new coffee blend): Text: Discover [Blend Name]: A symphony of [flavor note 1] and [flavor note 2], crafted from the finest A-grade Arabica beans. Ethically sourced from [Region/Cooperative] and roasted with passion right here on the Gold Coast. Because exceptional coffee shouldn’t cost the earth.
• •Email Subject Line: Spoil Them (or Yourself!) with Purpose-Driven Indulgence. Email Body Snippet: Looking for a gift that delights the senses and aligns with your values? Our new range of Cococino hampers features our signature organic coffee, delicious gluten-free fudge, and eco-friendly treats, all while supporting communities and a healthier planet.
• •Website Banner: From Bean, to Bliss, Responsibly. Sub-text: Experience Cococino – where gourmet coffee and fudge meet our passion for a better world. Every purchase supports ethical farming and local Gold Coast craftsmanship.