Brand Tone

Friendly and Approachable, Enthusiastic and Trendy, Playful with "Southern Sass", Helpful and Customer-Oriented

Brand Values

• •Affordability
• •Style and Trendiness
• •Customer Confidence
• •Quality Customer Service
• •Community/Local Focus
• •Small Business Charm

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Friendly, not formal," "Playful, not silly," "Confident, not arrogant," "Uses Southern colloquialisms sparingly and authentically"). Share this with anyone creating content.
• •Embrace Your "Southern Sass" Authentically: Incorporate Texan charm or Southern colloquialisms where natural and appropriate (e.g., "y'all," "darlin'," "fixin' to"). Avoid forcing it, as it can come across as inauthentic. Reference local Midland or Texas culture when relevant.
• •Use Emojis to Enhance, Not Overwhelm: Emojis can add personality and visual appeal, fitting the friendly and trendy vibe. Use them consistently with the brand's style (e.g., ✨💕🌵🌸).
• •Focus on the Customer's Feeling: Continue to write copy that emphasizes how the clothes will make the customer feel (confident, beautiful, stylish, ready for an occasion), aligning with the stated brand value.
• •Stay Consistent Across All Channels: Ensure the tone used on Instagram matches the tone on Facebook, the website, email newsletters, and even in-store signage or interactions, to build a cohesive brand experience. Regularly review content across platforms for consistency.

Social Perception

Well-regarded locally, source for current fashion trends at reasonable prices, particularly those who appreciate a "Southern" or Texan style influence.

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrollin', darlin'! 🌸 This new [Dress Name] just dropped and it's got that perfect touch of Southern charm and city chic. Ready to turn heads and feel fabulous? Tap to shop before it's gone like a sweet tea on a summer day! #CocoBananasStyle #NewCollection #SouthernSass #TrendyThreads #ShopLocalTX
• •Facebook Ad (General Boutique Promotion): Hey, Midland! 👋 Your wardrobe called, and it's craving some Coco Bananas! 😉 From cute tops to show-stoppin' dresses, we've got all the affordable trends you need to strut your stuff with confidence. Come on down to our boutique or shop online – your next favorite outfit is waiting! #ShopCocoBananas #MidlandTX #AffordableFashion #BoutiqueShopping #SouthernStyle
• •Website Homepage Banner (Sale Promotion): Y'all, it's the sale you've been waiting for! 🎉 Snag those trendy pieces you've been eyeing at prices that'll make you wanna do a happy dance. Limited time only – get your Coco Bananas fix for less! #CocoBananasBoutique #SaleTime #FashionDeals #TreatYourself
• •Email Subject Line (New Accessories): ✨ Sparkle a Little Brighter, Sweetheart! New Accessories Inside! ✨ (Email Body Snippet): Hey gorgeous! Ready to add that perfect finishing touch? Our latest collection of baubles, bags, and sassy extras just landed at Coco Bananas. These beauties are hand-picked to make you shine! Come find your new favorite.
• •Product Description (Example for a "Sassy" Top): Unleash your inner firecracker with our 'Talk of the Town' Top! 🔥 This ain't your mama's basic tee (though she'd probably want one too!). With its flirty [feature, e.g., ruffle detail] and head-turning [color/print], you're guaranteed to make an entrance. Perfect for a girls' night out or whenever you're feelin' a little extra. Get it, girl! #SouthernSass #StatementTop #CocoBananasFave