Brand Tone

Aspirational, confident, sensual, chic, trendy, and youthful, speaking to a bold, travel-loving, fashion-conscious 'babe' persona.

Brand Values

• •Confidence & Empowerment
• •Quality & Longevity
• •Style & Exclusivity
• •Ethical Production

Best Practices

• •Embrace the "Babe" Persona: Always write from the perspective of a confident, stylish, and knowledgeable friend. Use words like "iconic," "effortless," "chic," and "bold." Address the customer as a "Cocobabe."
• •Lead with a Vibe, Support with Detail: Start with evocative, aspirational language that sells a lifestyle (e.g., "chasing the sun," "getaway to paradise"). Follow up with the tangible values of the product, such as "luxurious fabrics," "timeless cut," and "designed to last."
• •Use Sensory and Evocative Language: Incorporate words that appeal to the senses and transport the customer to a destination. Mention "golden hours," "Mediterranean vibes," "sunkissed skin," and "island life" to reinforce the brand's travel-inspired aesthetic.
• •Stay Consistent Across Platforms: While the format may change (e.g., short and punchy for TikTok, more descriptive for the website), the core tone and keywords should remain the same. A #summergirlie on TikTok is the same person reading about "timeless swimwear" on the product page.
• •Highlight the Founder's Story: Weave the brand's origin story into the copy where appropriate. Reminding customers that the brand was born from a real desire for quality and style adds authenticity and builds a stronger connection than simply listing product features. Phrases like "Born from a simple wish for the perfect bikini" reinforce this narrative.

Social Perception

Currently shaped by the brand's curated content, Cocobabe Swimwear is perceived as high-end, trendy, and aspirational, fostering community and desirability through positive aesthetic reception and influencer engagement. Without significant independent reviews, perception is largely controlled by the brand's consistent marketing narrative.

Copy Examples

• •Sunkissed in the Leyla bikini. ✨ This isn't just swimwear, it's a state of mind. Designed in Amsterdam for golden hours and endless summers. Who’s chasing the sun with us? #CocobabeSwimwear #LuxurySwim #MediterraneanVibes
• •Meet Gia. Effortlessly chic and undeniably bold, this top is designed to make you feel like the masterpiece you are. With its luxurious fabric and timeless cut, Gia offers both comfort and confidence, from sunrise beach yoga to sunset cocktails. Pair it with the matching Gia bottoms to complete your iconic look.
• •It's back... Your favorite bikini is back in stock.
• •POV: You found the perfect bikini and booked the flight. ✈️☀️ Our Celine set is made for your next adventure. #CocobabeSwimwear #TravelInStyle #BikiniHaul #Summer2025
• •Designed to Last Beyond One Season. Discover Timeless, Confident Swimwear.