Brand Tone

Passionate, Expert, and Ethical

Brand Values

• •Quality and Purity
• •Ethical Sourcing and Social Responsibility
• •Transparency and Direct Trade
• •Sustainability
• •Community and Collaboration

Best Practices

• •Always connect the product back to core values, emphasizing the ethical story and origin.
• •Use rich, sensory, and passionate language that evokes taste, smell, and texture to highlight premium quality.
• •Balance B2B and B2C language, keeping it inspiring and accessible, speaking to artisans as fellow craftspeople.
• •Weave compelling narratives and stories about product origin and family history into all content.
• •Maintain an "expert, not elitist" tone by sharing knowledge generously and positioning the brand as a helpful guide.

Social Perception

Perceived as a go-to source for high-quality, traceable, and ethically sourced cacao for artisanal businesses. Viewed as a trusted, mission-driven partner and an educator that helps elevate the craft chocolate industry.

Copy Examples

• •Your next great chocolate starts here. Our 'Arriba' Nacional beans aren't just ingredients; they're the beginning of a story. A story of exceptional flavor, sustainable farming, and a direct line to the Ecuadorean families who cultivate them. Ready to craft your masterpiece? #CocoaSupplyAU #BeanToBar #EthicalCacao #ArribaNacional
• •More Than a Supplier. We're Your Partner in Cacao. Discover traceable, single-origin cacao that elevates your craft and empowers farming communities.
• •Don't just buy cocoa powder. Invest in its story. Hi [Name], discover a richer, more complex flavor profile for your creations with our minimally processed, ethically sourced cacao products. See the difference that true quality makes.
• •Build Your Brand on Better Ingredients. At CocoaSupply, we believe what's behind your product is as important as the product itself. We connect you with the finest ethically-sourced cacao from small family farms. Join the #Cocoammunity of businesses thriving on quality and transparency. Shop Wholesale
• •Experience the pure, rich aroma of true cacao. Our Natural Pure Prime Pressed Cacao Butter is minimally processed to preserve its natural benefits and superior flavor. Perfect for creating exceptionally smooth vegan chocolates, luxurious desserts, or premium skincare. Sourced directly and sustainably to ensure fairness from farm to pantry.