Brand Tone

Confident & Artistic, Empowering & Inclusive, Authentic & Resilient, Vibrant & Energetic, Inspirational & Aspirational

Brand Values

• •Individuality & Self-Expression
• •Inclusivity & Diversity
• •Creativity & Artistry
• •Community
• •Resilience & Empowerment
• •Quality & Functionality
• •Authenticity

Best Practices

• •Channel the Founders' Voice: Infuse copy with the authentic energy, passion, and resilience of Coco and Breezy. Share their story and connect it to the product.
• •Emphasize Wearable Art and Design Intentionality: Highlight the unique, often architectural and detailed designs. Explain the inspiration or meaning behind collections or specific frames when possible (e.g., frame names honoring community/values).
• •Champion Individuality and Empowerment: Use language that makes the customer feel seen, understood, and empowered to express their unique identity. Focus on how the eyewear can boost confidence.
• •Build and Nurture Community: Actively use inclusive language. Refer to Planet CB or similar community-centric concepts. Encourage interaction and sharing of personal styles.
• •Maintain a Confident, Cool, and Slightly Edgy Vibe: The tone should be aspirational yet approachable, reflecting their status as style leaders and cultural influencers (DJs, designers). Avoid overly formal or generic marketing language.

Social Perception

Trendsetting & Fashion-Forward, High-Quality & Premium, Inspiring & Authentic, Community-Focused & Inclusive, Innovative

Copy Examples

• •Headline: See Beyond. Be Seen. Body: Your vision is unique. Your eyewear should be too. Coco and Breezy: Luxury frames crafted as wearable art, designed to empower your truest self. #CocoAndBreezy #FrameYourIndividuality
• •Headline: More Than Eyewear. It's A Statement. Body: Born from resilience, designed for expression. Each Coco and Breezy piece is an invitation to own your story and illuminate your world. Discover designs as bold as you are. #WearableArt #BeUnseenNoMore
• •Headline: The Soundtrack To Your Style. Body: From the DJ booth to the design studio, our energy is infused in every frame. Coco and Breezy Eyewear: where music, art, and individuality collide. Feel the rhythm. See the difference. #CocoAndBreezyVibes #EyewearAsArt
• •Headline: Join Planet CB: Where Everyone is Seen. Body: We're not just making glasses; we're building a community. A space that celebrates diversity, champions self-expression, and empowers you to shine. Your uniqueness is welcome here. #PlanetCB #InclusivityInFocus
• •Headline: Craft Your Confidence. Body: Sunglasses were once our shield. Now, they're your armor. Step into your power with Coco and Breezy Eyewear— meticulously designed to make you feel as incredible as you look. #EmpoweredByDesign #CocoAndBreezy