Brand Tone

Aspirational & Luxurious, Confident & Empowering, Direct & Sales-Oriented, Helpful, Approachable

Brand Values

• •Quality
• •Customer Confidence/Empowerment
• •Customer Service
• •Luxury & Exclusivity
• •Beauty & Style

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., luxurious, empowering, confident, aspirational), along with do's and don'ts for language, specific power words to use (e.g., "indulge," "radiance," "flawless," "unleash"), and words to avoid.
• •Prioritize "Luxe" Language: Consistently use vocabulary that evokes quality, exclusivity, and a premium experience. Words like "premium," "virgin," "raw," "hand-crafted," "unparalleled," "signature," and "indulgent" reinforce the luxury aspect.
• •Focus on Empowerment and Transformation: Frame product benefits around how they make the customer *feel* – confident, beautiful, powerful, ready to take on the world. Highlight the transformative power of great hair.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the high-quality, aspirational imagery used on the website and social media. The language should elevate the visual experience, not detract from it.
• •Adapt to Platform, Maintain Core Essence: While the tone can be slightly adjusted for different platforms (e.g., more playful on TikTok, more polished on the website), the core values of luxury, quality, and empowerment should always shine through. Avoid slang or overly casual language that could dilute the "luxe" perception, unless it's strategically used for a specific, younger-skewing platform like TikTok and still aligns with an aspirational feel.

Social Perception

Customers who have purchased and left reviews (on-site): Generally perceive the brand positively, valuing the hair quality and the resulting look. Social Media Audience: Engages with the visual appeal of the products and styles. They appear to see the brand as a source for achieving glamorous and trendy hairstyles. There's an expectation of quality due to the "luxe" branding. Broader Public: Awareness is likely concentrated within individuals actively seeking high-quality hair extensions. The brand doesn't have widespread mainstream recognition yet but appears to be building a dedicated following within its niche. The perception is that of a premium, possibly higher-priced, hair extension provider.

Copy Examples

• •Invest in Your Radiance. Discover the Unparalleled Luxury of Cocoa La Mode Extensions.
• •Unleash your inner icon. Our Luxe Virgin Bundles aren't just hair, they're a statement. Walk into any room with the confidence only flawless hair can bring. ✨ #CocoaLaMode #LuxeHair #HairGoals #ConfidenceBoost
• •Experience the Cocoa La Mode difference. Ethically sourced, 100% Raw Cambodian Wavy bundles, offering unmatched longevity and natural luster. Minimal shedding, maximum impact.
• •Your Exclusive Invitation: Indulge in the Luxe Collection Event + A Gift Just For You.
• •POV: You finally upgraded to Cocoa La Mode extensions and your hair game is UNMATCHED. 😉💁‍♀️ Get the look! Link in bio. #HairTransformation #LuxuryExtensions #TikTokMadeMeBuyIt #CocoaLaModeGlow