Brand Tone

Nurturing & Empathetic, Authentic & Handmade, Sensory & Indulgent, Uplifting & Positive, Approachable & Friendly

Brand Values

• •Wellness & Self-Care
• •Natural & Eco-Friendly
• •Handmade Quality & Craftsmanship
• •Authenticity & Transparency
• •Community & Inclusivity
• •Empowerment

Best Practices

• •Embrace Storytelling: Continuously weave in the founder's journey and the "why" behind the brand – self-care, mental well-being, and the joy of simple rituals.
• •Use Sensory Language: Describe the feel, scent, and experience of the products vividly to evoke the "spa day at home" feeling.
• •Highlight Core Values: Regularly mention "natural," "handmade," "eco-friendly," and "woman-owned" in product descriptions, social posts, and about sections to reinforce what the brand stands for.
• •Maintain an Empathetic & Supportive Voice: Address customers with understanding and warmth, acknowledging the need for self-care and moments of peace in a busy world.
• •Focus on Benefits, Not Just Features: Explain how the products help users achieve a state of well-being (e.g., "calm your body," "feel powerful in their skin," "elevate your everyday rituals") rather than just listing ingredients.

Social Perception

High-Quality Products, Beautiful Presentation, Trustworthy & Ethical, Therapeutic & Calming, Positive Customer Experiences

Copy Examples

• •Instagram Post (Product Focus): Pause your day, just for a moment. Our [Product Name] is more than just [product type]; it's a handcrafted ritual designed to soothe your senses and nourish your skin. Made with all-natural ingredients because your well-being is our priority. ✨ #CocoaBodyCo #SelfCareRitual #HandmadeGoodness #NaturalSkincare #MindfulMoments
• •Website Banner (Homepage): Elevate Your Everyday. Discover handcrafted bath and body essentials made with love, natural ingredients, and a mission to bring a little more joy to your self-care routine. Because you deserve to feel amazing, inside and out. [Shop Now Button]
• •Email Subject Line (Promotion): A Gift For You: Find Your Calm With 15% Off
• •Product Description Snippet (Focus on benefit & founder's story): Our [Scent] Body Butter isn't just about hydration; it's about creating a moment of peace in your day. Born from a journey of finding light in simple rituals, each jar is handcrafted to help you feel nurtured and radiant. Let the calming aroma of [key scent notes] melt away stress and leave your skin feeling deeply loved.
• •Social Media Ad Copy (Short & Engaging): Tired? Stressed? Your shower can be a sanctuary. 🌿 Our 'Breathe' Shower Steamers release a calming blend of eucalyptus and peppermint to help you reset and find peace. Woman-owned, all-natural, purely for you. Tap to transform your shower! #CocoaBodyCo #ShowerSteamer #SelfCare #NaturalWellness #WomanOwnedBusiness