Brand Tone

Elegant & Sophisticated, Conscious & Mindful, Artistic & Poetic, Understated & Timeless, Approachable & Personal (in customer service)

Brand Values

• •Sustainability & Ethical Production
• •Quality & Craftsmanship
• •Timeless Design & Modern Minimalism
• •Conscious Consumption
• •Individuality & Personal Expression

Best Practices

• •Emphasize "Conscious Luxury": Always weave in the narrative of sustainability, ethical production, and thoughtful choices, framing luxury not as excess but as well-considered quality.
• •Use Refined & Evocative Language: Employ words that convey sophistication, artistry, and timelessness (e.g., "sculptural," "minimalist," "enduring," "mindful," "artisan-crafted").
• •Highlight Craftsmanship & Origin: Consistently mention the Spanish, small-batch, handcrafted nature of the shoes to reinforce quality and authenticity.
• •Maintain a Poetic yet Understated Voice: Balance artistic descriptions with the clarity of modern minimalism. Avoid overly ornate or loud language, reflecting the brand's design philosophy.
• •Focus on Longevity & Timelessness: Position Coclico shoes as enduring investments rather than fast fashion. Speak to their ability to "bloom with time and wear" and remain relevant beyond trends.

Social Perception

Positive perception as a high-quality, stylish, and ethically conscious brand. Praised for unique designs, comfort, and sustainable practices. Considered a favorite in the slow fashion community with a loyal customer base and valued for customer service. Some concerns exist regarding specific customer service instances and perceived value.

Copy Examples

• •Headline: Coclico: Where Timeless Design Meets Conscious Craft. Body: Elevate your every step with footwear that blends modern minimalism with a deep respect for artistry and the planet. Discover shoes designed to be cherished. Call to Action: Explore the Collection.
• •Headline: Choose Wisely. Wear Beautifully. Body: At Coclico, luxury is found in the thoughtful details – sustainable materials, ethical Spanish craftsmanship, and enduring style. Invest in pieces that tell a story of intention. Call to Action: Learn Our Story.
• •Headline: The Art of Slow Fashion. The Soul of Coclico. Body: Each pair of Coclico shoes is a testament to the beauty of mindful creation. Handcrafted in small batches, designed for life's journey, not just a season. Call to Action: Shop Sustainable Styles.
• •Headline: Sculptural Forms, Sustainable Steps. Body: Inspired by art and architecture, crafted with the earth in mind. Coclico offers a unique aesthetic that doesn't compromise on comfort or conscience. Call to Action: Find Your Perfect Pair.
• •Headline: More Than a Shoe, It's a Coclico. Body: Experience the difference of shoes made with passion, precision, and a commitment to a better way. From our hands in Spain to your confident stride. Call to Action: Discover What's New.