Brand Tone

Enthusiastic & Passionate, Sophisticated yet Accessible, Experiential & Engaging, Premium & Quality-Focused, Friendly & Playful

Brand Values

• •Quality & Craftsmanship
• •Experience & Memorability
• •Innovation & Creativity
• •Accessibility
• •Community & Sharing
• •Social Responsibility & Sustainability

Best Practices

• •Emphasize the Experience: Always frame product benefits around the unique, enjoyable, and impressive *experience* of creating and tasting smoked cocktails, not just the product itself.
• •Balance Sophistication with Simplicity: Use evocative and quality-focused language but always reinforce how easy and accessible the products are for home users.
• •Be Passionate and Enthusiastic: Let the genuine love for mixology and creating special moments shine through in all communications.
• •Show, Don't Just Tell: Utilize high-quality visuals (photos and videos) that demonstrate the "magic" and appeal of the smoking process and the beautiful end results.
• •Foster Community: Encourage user-generated content, share customer creations, and ask engaging questions to build a sense of shared passion around cocktail crafting.

Social Perception

Positive, High-Quality & Unique, Fun & Impressive, Great for Gifting, Elevates Home Bartending

Copy Examples

• •Stop just making drinks. Start crafting experiences. Our smoking kits turn your home bar into the main event. #NeverDrinkOrdinary
• •Unleash your inner mixologist. With Spirits with Smoke, premium, smoke-infused cocktails are just a flame away. Quality you can taste, experiences you'll remember.
• •Gift the 'wow'. Our handcrafted cocktail smoking sets are perfect for the spirits enthusiast who has almost everything. Elevate their sips, ignite their senses.
• •From simple sours to sophisticated sippers, add a layer of unforgettable smoky character. Easy to use, impossible to forget. Discover your new signature cocktail.
• •Join the movement of mindful mixology and memorable moments. Handcrafted with passion, designed for your enjoyment. What will you infuse tonight? #SpiritsWithSmoke