Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Knowledgeable & Expert, Playful & Witty, Stylish & Modern

Brand Values

• •Quality
• •Accessibility
• •Community
• •Expertise & Education
• •Passion for Cocktails
• •Customer Service

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language. Words like "discover," "elevate," "magic," "celebrate," and "adventure" can convey passion.
• •Be a Friendly Expert: Share knowledge confidently but without condescension. Offer tips, explain techniques simply, and make learning about cocktails feel like a fun conversation.
• •Inject Playfulness: Don't be afraid of a little wit, a clever pun, or a fun rhetorical question. Keep it light-hearted and engaging, especially on social media.
• •Focus on the Experience: Highlight not just the products, but the joy, creativity, and social connection that come with making and sharing cocktails.
• •Stay Visually Consistent: Ensure your copy complements your bright, stylish, and high-quality visual branding. The tone of the text should match the feel of the images and videos.

Social Perception

Go-To Resource, High-Quality & Diverse Selection, Inspiring & Fun, Knowledgeable & Trustworthy, Community Hub

Copy Examples

• •✨ Shake up your happy hour! ✨ Our new iridescent shakers have just landed, and they're ready to make your cocktail creations shine. Who's mixing up some magic this weekend? Tag a friend who needs this beauty in their home bar! #CocktailEmporium #NewCollection #BarwareBeauty #HomeBar #CocktailTime
• •Unleash Your Inner Mixologist! 🍸 From mastering the classics to shaking up signatures, our cocktail classes are your ticket to bar stardom. Fun, hands-on, and a little bit boozy. Book your spot today and let the good times pour! Visit our 'Classes' page.
• •Hey Cocktail Lover, ready to impress? This week, we're spilling the secrets to the perfect Smoked Rosemary Negroni. It's easier than you think and guaranteed to wow your guests. Click here for the full recipe and to snag all the gear you need. Cheers to delicious discoveries!
• •Your ultimate cocktail adventure starts here! 🚀 Cocktail Emporium is your one-stop shop for everything you need to craft amazing drinks at home. From artisanal bitters to stunning glassware and pro tools – we've got the goods and the know-how. Swing by our Toronto stores or explore online! #CocktailEmporiumTO #MixologyMagic #TorontoDrinks #ShopLocal
• •Dare to be different? Our 'Dragonfruit & Star Anise' bitters are not for the faint of heart (but oh-so-rewarding!). A whisper of exotic fruit, a wink of warm spice – it’s the secret handshake your cocktails have been waiting for. Add a dash and watch the compliments fly. What will you create?