Brand Tone

fun, friendly, enthusiastic, and engaging

Brand Values

• •Fun and Enjoyment
• •Quality and Natural Ingredients
• •Made in Canada
• •Customer Satisfaction
• •Eco-Friendliness and Ethical Practices
• •Inclusivity/Versatility
• •Female-Founded
• •Innovation
• •Community Engagement

Best Practices

• •Embrace Enthusiasm: Use exclamation points appropriately, vibrant adjectives (e.g., "tantalizing," "delicious," "vibrant," "refreshing"), and a generally upbeat and positive framing.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, relatable language, and address the audience directly (e.g., "you," "your"). Incorporate emojis where appropriate to enhance the friendly vibe, especially on social media.
• •Highlight Key Values Consistently: Weave in mentions of "Made in Canada," "real fruit," "eco-friendly," "female-founded," and the "fun" aspect naturally within the copy.
• •Focus on Simplicity and Ease: Emphasize how easy and quick it is to use the cocktail bombs ("drop, fizz, enjoy"). This appeals to convenience-seeking consumers.
• •Engage with Questions and Calls to Action: Encourage interaction by asking questions (e.g., "What will you create?") and using clear calls to action (e.g., "grab a pack today," "discover your new favourite").

Social Perception

largely positive. Customers praise the taste and variety of flavors, the fun factor, and the convenience of the cocktail bombs. High engagement on platforms like TikTok, with users expressing enthusiasm for the product concept and supporting a Canadian business.

Copy Examples

• •Headline: Stop stirring, start sparkling! ✨ Body: Unleash a burst of flavour with our Canadian-made cocktail bombs. Just drop, fizz, and enjoy a delicious cocktail or mocktail in seconds. Perfect for parties, picnics, or just because! #CocktailBombFun #MadeInCanadaFun
• •Headline: Your Instant Happy Hour Awaits! 🍹 Body: No bartender? No problem! Our handcrafted cocktail bombs are packed with real fruit and zero fuss. Get ready to sip on sunshine, one fizzy delight at a time. Cheers to easy and delicious!
• •Headline: Shake Up Your Sips! 🎉 Body: Why just drink when you can *bomb*? 😉 Discover your new favourite flavour from our vibrant collection. Handmade with love in Montreal, because good times deserve great taste. What will you create? #SupportLocal #FizzTheSeason
• •Headline: From Canada, With Fizz! 🍁 Body: We’re bubbling with pride over our cocktail bombs! Made with natural ingredients and eco-friendly packaging, they're the fun, guilt-free way to enjoy your favourite drinks. Join over 1 million happy sippers!
• •Headline: Gift the Unexpected! 🎁 Body: Looking for a unique and delightful present? Our cocktail bomb sets are a guaranteed hit! Perfect for birthdays, holidays, or just to make someone smile. Delicious, fun, and oh-so-Canadian!