Brand Tone

Elegant, sophisticated, and evocative. The language used is rich with sensory details, aiming to transport the customer to the serene and romantic landscapes of Vietnam. Descriptions often highlight luxury, quality, and the unique origin of the scents. The tone also carries a sense of calm, warmth, and gentle escapism. It is professional yet inviting, focusing on the experience and emotion a fragrance can evoke.

Brand Values

• •Quality and Craftsmanship: Cochine emphasizes the use of the finest, high-quality essential oils and ingredients, with products made in Vietnam and France. There's a focus on professional crafting and elegant design in every product.
• •Authenticity and Origin: The brand is deeply rooted in its inspiration from Saigon and Vietnamese culture, flora, and landscapes. This is evident in their scent stories and ingredient choices.
• •Sustainability and Ethical Sourcing: Cochine is committed to using ethically and sustainably sourced materials. This includes a specially developed botanical palm wax from certified sustainable suppliers, lead-free cotton wicks, recyclable PET plastic bottles, and outer packaging made from over 90% recycled card. They also support sustainable farming initiatives like the Agarwood Project and partner with One Tree Planted, planting a tree for every website purchase.
• •Sensory Experience and Escapism: A core value is the power of fragrance to elevate everyday moments and transport individuals to a place of blissful escape and romance.
• •Luxury and Elegance: The brand positions itself within the luxury market, focusing on creating products that are not only beautifully scented but also elegantly designed to enhance any living space.

Best Practices

• •Embrace Sensory Language: Consistently use vivid, descriptive words that appeal to the senses (smell, sight, touch, emotion). Focus on how the fragrances make one *feel* and the memories or scenes they evoke.
• •Maintain Elegance and Sophistication: Avoid slang, overly casual language, or aggressive sales tactics. Opt for refined vocabulary and a graceful sentence structure that reflects the luxury positioning of the brand.
• •Weave in the Brand Story: Subtly remind the audience of Cochine's unique inspiration – Vietnam's landscapes, French colonial elegance, and the founder's journey. This reinforces authenticity and emotional connection.
• •Highlight Ethical Commitments: When appropriate, integrate mentions of sustainability, natural ingredients, and ethical sourcing. This appeals to conscious consumers and reinforces core brand values without being preachy.
• •Focus on the "Escape": Consistently thread the theme of "romantic escapism," "tranquility," and "transformative experiences" through the copy. Help the customer imagine being transported by the scents.

Social Perception

Customers and reviewers generally perceive Cochine as a high-quality, luxury brand with unique and beautiful fragrances. The scents are often described as sophisticated, evocative, and not overpowering. The connection to Vietnam and the story of its founder, Kate Crofton-Atkins, resonates well, adding a layer of authenticity and charm. The brand's commitment to sustainability and ethical sourcing is noted and appreciated by consumers who value these practices. Cochine products are often mentioned as desirable gifts and elegant additions to home decor. Reviewers highlight the long burn times of candles and the lasting power of diffusers. The brand evokes a sense of "romantic escapism" and luxury that appeals to consumers seeking to create a special ambiance in their homes or indulge in high-quality personal fragrances. Certain scents, like White Jasmine & Gardenia and Vanille & Tabac Noir, are frequently mentioned and praised in reviews and articles.

Copy Examples

• •Headline: "Evoke Saigon's Twilight. Discover Tuberose & Wild Fig." Body: "As dusk settles, allow the intoxicating blend of night-flowering jasmine, ripe fig, and warm cedarwood to transport you to a serene Vietnamese garden. Our Tuberose & Wild Fig collection is an invitation to unwind in luxurious tranquility."
• •Headline: "The Art of Gifting. The Essence of Cochine." Body: "Share a moment of pure escapism. Each Cochine creation, from our hand-poured botanical wax candles to our ethically sourced bath oils, is a testament to fine craftsmanship and the unique romance of Vietnam. Elegantly packaged, ready to enchant."
• •Headline: "Sustainable Luxury. Naturally Breathtaking." Body: "Indulge your senses, responsibly. Cochine is devoted to the beauty of Vietnam and its preservation. Our fragrances are born from sustainably sourced botanicals and presented in thoughtfully designed, recyclable packaging. Experience pure, ethical elegance."
• •Headline: "Your Signature Scent Awaits. Journey with Cochine Eau de Parfum." Body: "More than a fragrance, it's a memory in the making. Our Eau de Parfum collection captures the distinctive charm of Asia's landscapes, designed to linger beautifully on the skin. Find the essence that tells your story."
• •Headline: "Transform Your Everyday. Elevate Your Space." Body: "Let the subtle poetry of Vietnamese flora infuse your home. Cochine diffusers offer a lasting whisper of far-off places, creating an atmosphere of sophisticated calm and timeless elegance. Curate your sanctuary."