Brand Tone

caring, supportive, and friendly

Brand Values

• •Family & Parenthood Support: Their central mission is to assist parents through the journey of raising a child. They position themselves as friends and guides.
• •Quality & Safety: Emphasis on offering high-quality, durable, and safe products for babies.
• •Care & Well-being: Focused on the comfort, development, and happiness of babies.
• •Guidance & Trust: Providing advice and reliable products that parents can trust.
• •Joy & Magic of Parenthood: Helping parents experience the magical and entertaining aspects of this life stage.

Best Practices

• •Embrace Empathy: Always write from a place of understanding the joys, anxieties, and needs of new and expectant parents. Use language that shows you get it.
• •Be a Supportive Friend: Position the brand as a helpful, approachable, and knowledgeable companion. Use "we're here for you," "let us help," and similar supportive phrases.
• •Focus on Solutions & Benefits: Clearly articulate how the products make parents' lives easier and contribute to the baby's well-being and development, rather than just listing features.
• •Maintain a Positive and Encouraging Voice: Even when acknowledging challenges, frame the message positively. Celebrate milestones and the beautiful aspects of parenthood.
• •Platform-Appropriate Nuance: While the core tone (caring, supportive, friendly) remains, adapt the expression for each platform. For example, TikTok can be more playful and informal, while the website might be slightly more detailed and reassuring.

Social Perception

The brand is perceived as a go-to source for essential baby products and advice, fostering a sense of community among parents and being reliable in providing good quality products and efficient service.

Copy Examples

• •Instagram Post (Image: Beautifully organized nursery with cocco & lolo products): Creating a peaceful haven for your little one is a journey of love. Let us help you find every perfect piece. Sweet dreams start here. #coccoylolo #NurseryJoy #BabyLove #ParenthoodJourney
• •Facebook Ad (Video: Montage of parents easily using a cocco & lolo stroller): Navigating new adventures with your baby should be joyful, not stressful! Our strollers are designed for comfort, safety, and a smooth ride, so you can focus on making memories. Explore the collection at coccoylolo.com – your parenting partners. #coccoyloloBaby #StrollerLife #ParentingMadeEasier #HappyBabyHappyParents
• •TikTok Video (Text overlay on a quick tip for new parents): Parenting hack! ✨ [Show a product solving a common baby problem]. Make life a little simpler with cocco & lolo. We're here for you every step of the way! ❤️ #coccoylolo #NewParentTips #BabyHacks #MomLife #DadLife #YourFriendsForever
• •Website Product Description (For a baby carrier): Keep your little one close and your hands free with our ultra-comfortable baby carrier. Designed with love for those precious bonding moments, it offers ergonomic support for your baby and ease for you. Because every cuddle counts. Discover more at coccoylolo.com. #coccoyloloCares #BabyWearing #CloseToHeart #ComfortAndJoy
• •Email Newsletter Subject Line: cocco & lolo Here: Making Your Parenting Journey a Little Brighter ✨ (Body Snippet): Hi [Parent's Name], We know that every day with your little one brings new wonders and challenges. At cocco & lolo, we're more than just a store; we're your friends in parenthood, here to support you with quality products and a sprinkle of joy. Check out what's new to help you along the way!