Tono de Marca

Nurturing, Cheerful, and Encouraging. It is friendly and playful, educational without being academic, safe, and positive.

Valores de Marca

• •Education Through Entertainment
• •Child Safety
• •Family Connection
• •Imagination and Creativity
• •Quality and Trust

Mejores Prácticas

• •Lead with the Parent's Trust: Start communications by acknowledging the trust parents place in the brand. Use phrases like "the characters you know and love," "parent-approved fun," or "safe and educational play."
• •Bridge the Digital and Physical Worlds: Always connect the merchandise directly to the Coccole Sonore content. Reference specific songs, characters, or learning moments to anchor the product's value in the familiar and beloved digital experience.
• •Use a "We" and "You" Tone: Write as if you are a partner in the parenting journey. Use "we" to talk about the brand's mission (e.g., "We believe learning should be fun") and "you/your" to speak directly to the parent and child's experience (e.g., "Your child can...").
• •Focus on the Emotional Benefit: Go beyond product features. Instead of "high-quality plush," say "the softest friend for bedtime cuddles." Instead of "durable book," say "a story they'll want to read with you again and again."
• •Maintain Simplicity and Joy: The language should mirror the brand's cheerful, uncomplicated nature. Use simple sentences, positive adjectives (happy, fun, magical, friendly), and a consistently upbeat tone across all platforms.

Percepción Social

A Trusted Companion, Wholesome and Positive, an Extension of a Beloved World.

Ejemplos de Copy

• •Is there a special singer in your house? Make them the hero of their very own Coccole Sonore story! Our personalized books feature your child's name on every page, turning reading time into a magical musical adventure. A gift they'll treasure long after the song ends.
• •He’s sung his way into your heart, and now he can cuddle his way into your home! Our Whiskey the Spider plush is super soft and ready for adventure. The perfect, friendly companion for every Coccole Sonore fan who wants a friend to hug.
• •Your child’s favorite songs just became their favorite toys! 🎶 From our happy world of music to your child’s playroom, Coccole Shop brings their beloved characters to life. Tap to discover cuddly friends and storybook adventures!
• •Where the Music Plays On. Welcome to the official Coccole Shop, the home of toys and books inspired by the songs you love. Safe, educational, and created for our little listeners.
• •A gift that feels like a hug. As a parent, you trust Coccole Sonore to provide safe and happy learning. Our shop is built on that same promise. Explore toys and books designed to spark imagination and bring a smile to their face.