Brand Tone

Artistic, Evocative, Confident, Sophisticated, Intellectual, Intimate, and Luxurious

Brand Values

• •Empowerment through Vulnerability
• •Artisanal Craftsmanship & Timelessness
• •Cultural Fusion
• •Generosity and Sensuality
• •Storytelling

Best Practices

• •Lead with the Narrative: Every piece of copy, from a social media caption to a product tag, should be an extension of the brand's story. Use evocative language that speaks to heritage, art, and the celebration of femininity.
• •Embrace the Duality: Maintain a balance between architectural precision and emotional fluidity. This contrast is central to the brand's identity.
• •Speak of 'Her,' Not 'the Customer': Address the audience with reverence. Use phrases like 'For the woman who...' and 'She moves with...' to reinforce the brand's dedication to its muse.
• •Educate on the Craft: Use terms like 'slow fashion,' 'mindfully created,' and 'timeless' to reinforce the value of craftsmanship and justify the luxury positioning.
• •Maintain a Consistent Lexicon: Create a brand dictionary of key terms to be used across all communications. Include words like: Sculpt, Architect, Sensual, Timeless, Generosity, Fortitude, Empower, Vulnerability, Cherish, Fusion, Narrative.

Social Perception

A promising, exciting, and well-visioned new force in high-end fashion, praised for its unique aesthetic, quality, and compelling founder story. Perceived as thoughtful, artistic, and luxurious, offering 'wearable art pieces.'

Copy Examples

• •Sculpted for the gestures of daily life. The Zita jacket is more than a silhouette; it's an architecture of confidence, designed to move with you. An organic extension of the woman who wears it, crafted to be timeless. Discover the story at coccellato.com. #Coccellato #WearableArt #SlowFashion
• •Celebrating Women with a capital W. Timeless garments that cherish and reveal your power.
• •An Ode to an Icon | The Belle Étoile Collection is Here
• •The Carré de Joie is your passport to the world of Coccellato. Each scarf is a piece of art, a story hand-painted on silk that draws from a burning Sicily and a charming Tunisia. It is not just an accessory, but a conversation. A limited piece designed to be treasured across generations.
• •Coccellato is a vision of modern luxury born from a fusion of cultures. Inspired by the strength and vulnerability of women, our collections are crafted with devotion in Dubai. We believe in mindful creation, not mass production. Experience fashion as a moving work of art. Pre-order the new collection now.