Brand Tone

Creative & Instructional, Friendly & Approachable, Passionate & Enthusiastic, Bohemian & Artsy, Helpful & Community-Oriented

Brand Values

• •Handmade Quality & Craftsmanship
• •Creativity & Self-Expression
• •Artistic Passion
• •Sharing & Education
• •(Implied) Small Business / Artisan Support

Best Practices

• •Embrace a Warm and Inclusive Voice: Use friendly, inviting language. Address your audience directly (e.g., \"Hey crafty souls!\", \"What are you creating?\"). Avoid overly formal or technical jargon unless explaining a specific macrame technique.
• •Highlight the \"Handmade\" Aspect: Consistently reinforce that items are handcrafted. Use words like \"lovingly knotted,\" \"artisan-made,\" \"crafted with care\" to emphasize the personal touch and uniqueness.
• •Infuse Bohemian & Natural Descriptors: Use words and phrases that evoke a bohemian, natural, and cozy aesthetic (e.g., \"boho magic,\" \"earthy tones,\" \"natural fibers,\" \"warmth and texture,\" \"sprinkle of good vibes\").
• •Encourage Interaction and Community: Ask questions, invite comments, and encourage sharing. This aligns with the instructional and community-building aspect of the brand. Frame tutorials and posts as a shared creative journey.
• •Maintain Visual and Textual Consistency: Ensure the tone of your copy matches the visual style of your products and social media feed. If the visuals are soft, natural, and artistic, the language should reflect that. Use relevant hashtags consistently to reinforce brand identity and reach your target audience.

Social Perception

Positive but Niche, DIY & Hobbyist Appeal, Artistic & Decorative, Trustworthiness (within its community), Limited Mainstream Visibility

Copy Examples

• •✨ Breathe new life into your space! ✨ Our latest handmade macrame wall hanging, ‘The Sunstone Weaver,’ is here to sprinkle some bohemian magic onto your walls. Lovingly knotted with 100% cotton cord, it’s the perfect touch of warmth and texture. DM to make it yours! #CocarAndCo #HandmadeMacrame #BohoDecor #WallArt #ShopSmall
• •Hey crafty souls! Ready to get your knot on? Today, I’m so excited to show you step-by-step how to create this adorable macrame plant hanger. Perfect for beginners and a super fun way to add some green to your home. Grab your cords, and let’s make something beautiful together! Don’t forget to subscribe for more knotty adventures! #MacrameTutorial #DIYCrafts #BohoHome #CocarAndCo
• •(Video snippet of hands working on a macrame piece) Just a little peek into the process! 🌿 Each knot is tied with love and a sprinkle of good vibes. What are you all creating today? Share your projects in the comments! #MacrameLove #HandmadeJourney #CreativeProcess #CocarAndCo
• •Looking for a unique, heartfelt gift? 🎁 Our handmade macrame keychains and coasters are crafted with care and make the sweetest presents for your loved ones (or a treat for yourself!). Artisan-made, full of charm. Slide into our DMs for orders and gift ideas! #HandmadeGifts #MacrameLove #BohoStyle #UniqueFinds #CocarAndCo
• •Tiny knots, big charm! ✨ Our collection of macrame minis is perfect for adding a touch of handmade goodness to your everyday. Which one catches your eye? Let us know below! 👇 #MacrameAccessories #BohoVibes #Handcrafted #SmallBusiness #CocarAndCo