Brand Tone

Informative & Authoritative, Practical & Solution-Oriented, Confident & Reassuring, Direct & Straightforward, Slightly Innovative/Tech-Focused

Brand Values

• •Safety & Awareness
• •Reliability & Durability
• •Innovation
• •Communication & Connectivity
• •Customer Utility & Value
• •Empowerment

Best Practices

• •Prioritize Clarity and Utility: Ensure all copy is easy to understand and clearly communicates the product's purpose and benefits. Avoid overly technical jargon unless explained. Focus on how the product helps the user.
• •Emphasize Safety and Awareness: Consistently weave in the core values of safety and heightened awareness, as these are central to many Cobra products and resonate with the target audience.
• •Maintain a Confident and Authoritative Voice: Write with assurance about the product's capabilities and the brand's expertise. Back up claims with specific features or benefits.
• •Be Direct and Solution-Focused: Get to the point quickly. Highlight the problem the product solves or the convenience it offers. Use strong verbs and clear calls to action.
• •Showcase Reliability and Innovation Pragmatically: Talk about innovative features in terms of their practical benefits rather than just for the sake of newness. Reinforce the dependability of the products, referencing their long-standing history where appropriate.

Social Perception

Established & Experienced, Value-Oriented, Functional & Practical, Mixed Customer Service Experience, Trusted for Specific Needs, Awareness of Limitations

Copy Examples

• •Headline: Drive Smarter, Not Harder. Body: Stay ahead of the unexpected. Cobra's advanced radar detection technology gives you the crucial awareness you need on the road, filtering out the noise so you can focus on the drive. Reliable alerts, intuitive design. Explore Canada with confidence. Call to Action: Discover Your Edge.
• •Headline: Your Unblinking Witness on the Road. Body: From daily commutes to cross-country adventures, the Cobra SC Series Dash Cams capture every critical moment in stunning clarity. With features like real-time alerts and cloud connectivity, ensure you have the evidence and peace of mind you deserve. Life doesn't wait, record it. Call to Action: Secure Your Journey.
• •Headline: Clear Communication, Mile After Mile. Body: For over 50 years, Cobra has been the trusted name in CB radio. Our latest models continue that legacy, offering robust performance, enhanced sound clarity with AM/FM modes, and the reliability professional drivers demand. Stay connected, stay informed. Call to Action: Own the Airwaves.
• •Headline: Navigate with Certainty. Communicate with Power. Body: Don't leave safety to chance on the water. Cobra marine VHF radios provide dependable communication, built-in GPS, and NOAA weather alerts to keep you informed and secure. Built tough for the Canadian waters. Call to Action: Equip Your Adventure.
• •Headline: Power Your Life, Wherever the Road Takes You. Body: Need reliable AC power on the go? Cobra power inverters are engineered for efficiency and safety, turning your vehicle into a mobile power hub. Ideal for professional drivers, campers, and emergency preparedness. Call to Action: Get Powered Up.