Brand Tone

Conscious & Responsible, Informative & Educational, Caring & Trustworthy, Innovative & Modern, Positive & Uplifting

Brand Values

• •Sustainability
• •Health & Safety
• •Transparency & Honesty
• •Innovation
• •Efficacy
• •Responsibility

Best Practices

• •Prioritize "Eco & Healthy" Language: Consistently use terms like "biodegradable," "sustainable," "non-toxic," "hypoallergenic," "plant-based," "100% cotton," and "eco-friendly" to reinforce core values.
• •Educate, Don't Just Sell: Frame copy around informing the consumer about the benefits of Cobi and the drawbacks of traditional products, empowering them to make a conscious choice.
• •Maintain a Caring and Empathetic Voice: Speak directly to consumer concerns (e.g., sensitive skin, environmental impact, family safety) with understanding and offer Cobi as a reliable solution.
• •Highlight Innovation with Clarity: When mentioning technology like "EAI" or being the "first 100% cotton sheet," explain what it means for the consumer and the environment in simple, benefit-driven terms.
• •Be Solution-Oriented and Positive: Focus on the positive impact of choosing Cobi (guilt-free laundry, healthier planet, soft clothes) rather than dwelling excessively on negative aspects of the problem Cobi solves. Inspire action through optimism.

Social Perception

Positive for Eco-Conscious Consumers, Seen as an Innovator, Trusted for Sensitive Skin, Emerging Brand Awareness, High Expectations for Performance, Influencer & Media Endorsement

Copy Examples

• •Headline: Breathe Easy. Do Laundry. Body: Your family deserves soft, fresh clothes without the harsh chemicals. Cobi’s 100% cotton, biodegradable dryer sheets are made with just air, water, and U.S. cotton. Gentle on skin, tough on static, and kind to our planet. Make the switch to a cleaner clean. #CobiClean #NaturallySoft
• •Headline: The Future of Laundry is Here. And it's Cotton. Body: Tired of plastic dryer sheets piling up in landfills? Cobi is revolutionizing laundry day with the world's first 100% cotton, biodegradable dryer sheets. Experience unparalleled softness and static-free clothes, all while making a choice you can feel good about. Innovated for you, designed for Earth. #SustainableSwaps #EcoFriendlyLiving
• •Headline: Sensitive Skin? Meet Your Laundry's New Best Friend. Body: Stop itching and start snuggling! Cobi dryer sheets are hypoallergenic, dermatologist-recommended, and made from pure, natural cotton – completely free of toxins and artificial fragrances. Finally, laundry care that loves your skin back. #SafeForSensitiveSkin #PureCottonComfort
• •Headline: Small Sheet, Big Impact. Body: Did you know billions of plastic dryer sheets end up in landfills yearly? Each Cobi 100% cotton dryer sheet is a small step towards a cleaner planet. Biodegradable, effective, and made with our innovative EAI technology, they leave nothing behind but soft, fresh laundry. Join the #CobiMovement.
• •Headline: True Clean Doesn't Harm. Body: At Cobi, "clean" means more than just stain-free. It means no toxins for your family, no microplastics for our oceans, and no guilt for you. Our 100% cotton dryer sheets, crafted with air and water, deliver powerful performance that’s truly clean, inside and out. Discover the Cobi difference. #LeaveNoTrace #HealthyHome