Brand Tone

Trustworthy, Caring, Down-to-Earth, Friendly, Informative, Helpful

Brand Values

• •Quality & Natural Nutrition
• •Heritage & Tradition
• •Animal Welfare & Health
• •Customer Focus & Community
• •Transparency

Best Practices

• •Emphasize Heritage and Trust: Consistently mention the "since 1976," "family-run," and "Made in Yorkshire" aspects to reinforce experience and reliability.
• •Use Caring and Empathetic Language: Employ words that convey a genuine love for dogs and understanding of owner concerns (e.g., "happy tummies," "gentle," "well-being," "because you love them").
• •Highlight Natural Quality and Local Sourcing: Frequently refer to "natural ingredients," "locally sourced," and the benefits of "cold-pressed" to underscore product quality and transparency.
• •Maintain a Friendly and Approachable Voice: Keep the language clear, straightforward, and warm. Avoid overly technical jargon where possible, or explain it simply. The tone should feel like advice from a knowledgeable, trusted friend.
• •Focus on Benefits and Solutions: While detailing features (like ingredients or process), always link them back to tangible benefits for the dog (e.g., "improved digestion," "shinier coat," "more energy," "supports joint health"). Frame the product as a solution to common canine health considerations.

Social Perception

Positive Reputation, High-Quality Product, Good Value, Reliable and Caring Company, Innovative

Copy Examples

• •Headline: 48 Years of Yorkshire Goodness in Every Bowl. Fuel Your Best Friend Naturally with Cobbydog. Body: Since 1976, our family has been crafting complete, balanced nutrition right here in the Yorkshire Dales. Cobbydog’s cold-pressed food locks in natural goodness, perfect for happy tummies and boundless energy. Because you love them, and we love helping you care for them.
• •Headline: Sensitive Stomach? Shiny Coat? More Zoomies? Discover the Cobbydog Difference. Body: Tired of trying food after food? Cobbydog’s gentle, cold-pressed recipes are made with locally sourced, natural ingredients, designed to nourish from the inside out. See the difference real food makes. Just ask the thousands of happy Cobbydogs (and their humans!).
• •Headline: From Our Family to Yours: The Secret to a Happier, Healthier Dog. Body: At Cobbydog, we're not just dog food makers; we're dog lovers, just like you. That's why we pour our heart and decades of experience into every bag of our nutritious, Yorkshire-made food. Simple, natural, and delicious – it’s the food your dog deserves.
• •Headline: Unlock Your Dog's Potential with the Power of Cold-Pressed. Body: Our gentle, nutrient-rich cold-pressed food is proven to deliver real results. Think shinier coats, settled tummies, and all the energy they need for their next adventure. Give your dog the best, naturally, with Cobbydog.
• •Headline: Yorkshire Born & Bred: Nutrition You Can Trust, Since 1976. Body: Cobbydog: a legacy of quality from the heart of Yorkshire. We use locally sourced natural ingredients to create food that’s as honest and hardworking as the place it comes from. For a lifetime of health and happiness.