Brand Tone

Friendly and Approachable, Trustworthy and Heritage-Rich, Caring and Passionate, Knowledgeable and Helpful, Community-Oriented

Brand Values

• •Quality and Natural Ingredients
• •Animal Health and Well-being
• •Heritage and Tradition
• •Customer Focus and Trust
• •Transparency and Integrity
• •Innovation (within tradition)
• •Community Support

Best Practices

• •Always Emphasize Heritage and Trust: Regularly weave in mentions of their long-standing family history (since 1975) and Yorkshire roots to reinforce reliability and tradition.
• •Speak the Language of Dog Lovers: Use warm, caring, and enthusiastic language that resonates with passionate dog owners. Share in their joy and address their concerns with empathy.
• •Focus on "Wholesome" and "Natural": Consistently highlight the natural ingredients and the gentle cold-pressed process, explaining the benefits for dog health (e.g., "happier tummies," "shinier coats").
• •Maintain a Friendly, Community-First Voice: Encourage interaction on social media, feature customer stories and photos, and respond to comments and queries with a personal and approachable touch.
• •Be Transparent and Informative: Clearly explain product ingredients, their benefits, and the science behind processes like cold-pressing. Provide genuinely helpful advice and insights related to dog care and nutrition.

Social Perception

High-Quality Product, Excellent Customer Service, Trustworthy Family Business, Effective for Sensitive Dogs, Good Value, Growing Brand Awareness

Copy Examples

• •Look at this happy Cobbydogger, [Dog's Name]! 😍 Nothing makes our day more than seeing your pups thrive on our wholesome Yorkshire-made food. Share your furry friend's Cobbydog smile using #CobbydogHappy for a chance to be featured! #FedOnCobbydog #HappyDogs #YorkshirePride
• •Generations of Happy Pups, Generations of Trust. Cobbydog: Naturally nutritious cold-pressed food, crafted with love in Yorkshire since 1975. Discover the difference for your best friend.
• •Sensitive Tummy? See How Cobbydog's Gentle Recipe Can Help Your Pup!
• •Our Fish Supper Cold Pressed recipe is packed with Omega-3 rich ocean fish and beneficial TurmerAid™, gently pressed at low temperatures to lock in vital nutrients and natural flavour. Perfect for supporting healthy skin, a glossy coat, and easy digestion.
• •Yorkshire Tails: 5 Simple Ways to Boost Your Dog's Immunity Naturally with Cobbydog.