Brand Tone

Friendly, Welcoming, Enthusiastic, Cheerful, Helpful, Community-Focused, Charming & Quaint

Brand Values

• •Quality & Curation
• •Customer Service & Experience
• •Community & Local Roots
• •Tradition & Family
• •Joy & Gifting

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, charming, helpful), along with "do's and don'ts" for language, specific phrases to use or avoid, and emoji guidelines. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Cobblestone Shoppes, this is likely community members, gift-givers, and those looking to beautify their homes. Tailor language to resonate with them, using relatable scenarios and warm expressions.
• •Use Consistent Terminology: Refer to your location ("Olde Gahanna"), store ("Shoppe"), and community consistently. Use friendly and inviting language in calls to action (e.g., "Come visit us!", "Discover your new favorite," "We'd love to see you!").
• •Incorporate Storytelling: As a family-owned business with history, weave in elements of your story where appropriate. Share the "why" behind certain products or the joy of serving the community. This reinforces the "charming" and "community-focused" aspects of the brand.
• •Review and Refine: Regularly review your website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Get feedback and be willing to adjust to maintain consistency and authenticity.

Social Perception

Cobblestone Shoppes is likely perceived as a charming local gem that offers a pleasant and diverse shopping experience for gifts and home items. Customers likely see it as a reliable source for unique finds and appreciate the personal touch of a family-run business. The online presence is consistent and professional, which builds trust.

Copy Examples

• •Instagram Post (New Arrival - Cozy Throw): "Hello, cozy evenings! ✨ Wrap yourself in pure comfort with our brand new, ultra-soft throws. Perfect for snuggling up with a good book or adding a touch of warmth to your living room. Which color will you choose? Come feel the softness in Olde Gahanna or tap to shop online! #CobblestoneShoppes #NewArrival #HomeDecor #CozyVibes #GahannaOhio"
• •Facebook Ad (Seasonal Event - Holiday Open House): "🎄 You're invited! Join us for our Holiday Open House at Cobblestone Shoppes! Discover magical new decor, unique gifts for everyone on your list, and delicious gourmet treats to make your season sparkle. We're so excited to celebrate with our wonderful Gahanna community! Mark your calendars – details coming soon! #CobblestoneShoppes #HolidayShopping #OldeGahanna #ShopLocal #SupportSmallBusiness"
• •Website Banner (Promoting Gift Section): "Find the Perfect Gift, Effortlessly. From charming keepsakes to delightful gourmet baskets, explore our curated collection and make someone's day extra special. Shop gifts at Cobblestone Shoppes – your home for heartfelt giving."
• •Email Newsletter Snippet (Highlighting Gourmet Foods): "Taste the season! 🧀🍯 Our gourmet food section is brimming with delicious new arrivals, from artisanal cheeses to delectable jams and locally sourced goodies. Perfect for your next gathering or a special treat for yourself. Stop by Cobblestone Shoppes in Olde Gahanna and let your taste buds explore!"
• •Instagram Story (Interactive - "This or That"): (Image: Side-by-side photos of two different scented candles) "Weekend scent vibes! ✨ Which one are you choosing? [Poll: "Fresh Linen" vs "Spiced Apple"] Tap your pick and find your new favorite at Cobblestone Shoppes! #CobblestoneShoppes #CandleLover #HomeFragrance #ShopGahanna"