Brand Tone

Artisanal & Passionate, Local & Community-Focused, Authentic & Transparent, Approachable & Informative, Slightly Rustic/Heritage-Inspired

Brand Values

• •Quality
• •Craftsmanship
• •Local Sourcing
• •Authenticity/Tradition
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Passionate, Local, Authentic, Approachable) with clear do's and don'ts, preferred vocabulary (e.g., "artisan," "craft," "field to flask," "locally sourced," "small batch"), and examples.
• •Emphasize Storytelling: Consistently weave the "field to flask" narrative and the story of local sourcing and small-batch production into product descriptions, social media, and blog content. Highlight the origin of ingredients and the care taken in the distillation process.
• •Use Authentic, Descriptive Language: Avoid overly corporate or generic marketing speak. Instead, use vivid, sensory language that reflects the craft nature of the spirits – words that evoke taste, aroma, and the unique character of the region and ingredients. For example, "fruit-forward body with an exceptionally smooth finish."
• •Maintain a Human Touch: Even in online interactions, let the passion of the distillers come through. Use a conversational yet respectful tone. Share insights into the distilling process or the local area to build a connection with the audience.
• •Ensure Consistency Across All Platforms: The tone used on the website (product descriptions, blog) should align with social media posts, email marketing, and any print materials. Regularly review content to ensure it adheres to the established brand voice.

Social Perception

Positive but Potentially Dated, Limited Recent Public Feedback, Niche Appeal

Copy Examples

• •Headline: Cobble Ridge Distillery: Sip the Spirit of the Sierra Foothills. Body: From our local fields to your flask, every bottle of Cobble Ridge is a testament to true artisan craftsmanship. Discover the award-winning taste of small-batch spirits, handcrafted with passion right here in Bangor, California. Taste the tradition.
• •Social Media Post: Unearthing the soul of spirits. Our Grappa Moonshine, born from hand-picked local grapes and distilled with meticulous care, offers a fruit-forward body and an exceptionally smooth finish unlike anything you've tasted. Ready to experience authentic California craft? #CobbleRidgeDistillery #FieldToFlask #ArtisanSpirits #CaliforniaCraft #MoonshineReimagined
• •Product Description (for Barrel Aged Grappa Moonshine): Our acclaimed Grappa Moonshine, elevated. Rested in French oak wine barrels, each with its own unique history, our Barrel Aged Grappa Moonshine develops unparalleled complexity and smoothness. Every single-barrel release is a distinct journey of flavor, a true collector's sip. Experience the evolution.
• •Email Subject: Taste What's New From the Ridge (Even if "New" is a Perfected Classic!) Body: At Cobble Ridge, we believe in quality that speaks for itself. Our commitment to locally sourced ingredients and small-batch distilling means every sip is packed with authentic flavor. Explore our Grappa Moonshine, Neutral Brandy, and unique Rums – all born from the heart of the Sierra Foothills. Use code FIELDTOFLASK for 20% off orders over $50 and bring home the craft.
• •Website About Us Snippet: More than just a distillery, Cobble Ridge is a promise. A promise of quality that begins with the sun-kissed fruits of our local lands and ends in your glass. We meticulously oversee every step, ensuring each small batch of our moonshine, brandy, and rum captures the true essence of artisanal spirit-making. Welcome to our passion.