Brand Tone

Aspirational, inspiring, bohemian, chic, feminine, and elegant, encouraging a beautiful and fulfilling life through sophisticated, free-spirited communication tailored to a female audience.

Brand Values

• •Self-Expression
• •Joy in the Everyday
• •Curated Quality
• •Wanderlust & Adventure

Best Practices

• •Lead with the 'Why': Always connect products back to the core message of 'living your best life.' Instead of just describing a bag, describe the adventures it will accompany.
• •Embrace Storytelling: Use captions and descriptions to tell a small story or evoke a specific feeling—calm, adventure, confidence, joy. This builds an emotional connection with the audience.
• •Use Sensory Language: Incorporate words that appeal to the senses. Describe the *feel* of a soft scarf, the *look* of sunlight through sunglasses, or the *elegance* of a piece of jewelry.
• •Maintain a Positive and Uplifting Voice: All copy, from ad text to customer service emails, should be positive, encouraging, and aligned with the inspirational brand tone. Avoid negative or urgent sales language.
• •Speak Directly to Her: Use 'you' and 'your' to create a personal and direct conversation with the target customer, making the aspirational message feel attainable and personal to her journey.

Social Perception

Perceived as aesthetically pleasing, a source for beautiful, 'Instagrammable' products, niche and exclusive, and trustworthy due to its professional presence and consistent branding.

Copy Examples

• •That golden hour feeling. Our Mana Nueva sunglasses aren't just for seeing the world, but for seeing the beauty in every moment. Live it fully. ✨ #Cobalife #LiveYourBestLife
• •More than just an accessory, the Sedarte scarf is a reminder of quiet moments and effortless elegance. Woven from the softest materials, its neutral taupe hue complements any look, making it the perfect companion for your daily adventures. Wrap yourself in a piece of understated luxury and tell your unique story.
• •Inside: New pieces to inspire your next chapter.
• •Accessories for the life you're creating. Curated, timeless, and inspired by the world.
• •Your style is your story. Make it a beautiful one. At Cobá Life, we handpick unique accessories designed for the modern, free-spirited woman. Discover our new collection of bags, jewelry, and more. Shop now.