Tono de Marca

Practical, Relatable, and Energetic

Valores de Marca

• •Innovation and Problem-Solving
• •Quality and Durability
• •Convenience and Practicality
• •Active Lifestyle

Mejores Prácticas

• •Lead with the Problem: Always frame the product as the solution. Start copy with the relatable frustration (slipping towels, dirty seats) before presenting the towel as the answer.
• •Use Active, Energetic Language: Incorporate action verbs and speak directly to an active audience. Words like "hike," "drive," "protect," "conquer," and "simplify" align with the brand's energetic vibe.
• •Keep it Clear and Concise: Avoid overly technical jargon. The brand's tone is practical and straightforward. Focus on the direct benefits: stays in place, protects seats, dries fast.
• •Embrace "You" and "We": Write in a conversational manner. Use "you" to speak directly to the customer's needs and "we" to share the brand's story and passion, making it feel personal and relatable.
• •Incorporate Social Proof: Regularly feature customer testimonials and user-generated content in marketing copy. Phrases like "Join thousands of happy customers" or directly quoting reviews reinforce trustworthiness and build community.

Percepción Social

The brand is perceived as clever, trustworthy, and delivers on its promise by offering a unique, high-quality solution to a real-world problem. Positive sentiment is high, though brand awareness is currently limited.

Ejemplos de Copy

• •Don't let the adventure ruin your ride. Muddy trails? Sweaty gym sessions? We’ve got your seats covered. Literally. Our hooded towel locks in place so you can focus on the fun, not the cleanup. #CoatedInStyle #DriveDry #AdventureReady
• •The Last Towel You'll Ever Need for Your Car. No Slip. All Grip. Ultimate Protection. Shop the DriveDry collection now.
• •Tired of this? (shows a regular towel falling off a seat) We fixed it. (shows the hooded towel being easily slipped over the headrest) From gym... to beach... to work. Problem solved. Coated In Style. Link in bio!
• •Protect Your Seats. Simplify Your Life. For the gym-goers, the beach lovers, and the hard workers. The Coated In Style hooded towel is the game-changing accessory you didn't know you needed. Quick-drying, super absorbent, and designed to stay put. Call to Action: Shop Now & Get a Free Gym Towel
• •That Annoying Towel-Slip Problem? We Solved It.