Brand Tone

Trustworthy, Professional, and Friendly

Brand Values

• •Quality & Durability
• •New Zealand Made & Local Support
• •Sustainability & Environmental Responsibility
• •Customer-Centricity & Customization
• •Craftsmanship
• •Community & Social Responsibility

Best Practices

• •Always Emphasize Quality and Durability: Use words like "solid," "enduring," "hand-crafted," "long-lasting," and consistently mention the 25-year (or 10-year for commercial) guarantee. This reinforces trustworthiness.
• •Highlight "NZ Made" and Sustainability: Proudly state that products are made in New Zealand and detail the sustainable sourcing of materials. This connects with values of local support and environmental responsibility, fostering trust and a positive perception.
• •Maintain a Helpful and Approachable Voice: Even when being professional and informative, ensure the language is welcoming and customer-focused. Use phrases like "we're here to help," "let's create," and address the customer directly but respectfully. This fosters a friendly connection.
• •Be Clear, Concise, and Informative: Provide all necessary details about products, customization options, and guarantees in an easy-to-understand manner. Avoid jargon where possible, or explain it clearly. This reflects professionalism and builds trust.
• •Showcase Customer Benefits, Not Just Features: Instead of just saying "custom dimensions," explain the benefit: "custom dimensions to perfectly fit your space." This customer-centric approach aligns with being friendly and professional, showing you understand and cater to their needs.

Social Perception

Coastwood Furniture is generally perceived very positively by customers and the public. They are seen as a source of durable, well-crafted furniture that is worth the investment. The long guarantee and positive customer service experiences contribute to this perception. The "NZ Made" aspect resonates well, and customers appreciate supporting a local company. Increasingly, consumers recognize and value their commitment to sustainable practices. Customers frequently highlight the helpfulness and professionalism of the Coastwood team.

Copy Examples

• •Headline: Built in New Zealand, Crafted for Generations. Body: "Discover the enduring beauty of Coastwood Furniture. Our solid timber pieces, made right here in New Zealand, aren't just furniture; they're future heirlooms. With a 25-year guarantee, invest in quality that lasts. Let's furnish your story, together."
• •Headline: Your Home, Your Style, Our Craftsmanship. Body: "At Coastwood, we believe your furniture should be as unique as you are. That's why we offer extensive customisation options, from timber stains to handle choices. Our friendly team is here to help you create the perfect piece, sustainably made to your specifications."
• •Headline: More Than Furniture. A Commitment to Quality and Our Planet. Body: "Choose furniture that feels good, inside and out. Coastwood uses sustainably sourced timber and eco-friendly finishes, ensuring every piece is kind to the Earth. Experience the difference quality New Zealand craftsmanship makes."
• •Headline: The Heart of Your Home, Backed by Our Promise. Body: "From family dinners to quiet evenings, our furniture is designed to be part of your life's best moments. We're proud to be a New Zealand company dedicated to exceptional quality and customer care. Have a question? Our professional team is always happy to assist."
• •Headline (Commercial Focus): Furnishing Success, Sustainably. Body: "Coastwood Commercial delivers New Zealand-made furniture solutions built for the demands of your business. Durable, stylish, and customizable, our pieces offer long-term value and are backed by our commitment to quality and service. Partner with us to create spaces that impress."