Brand Tone

Approachable and Friendly, Passionate and Enthusiastic, Artistic and Creative, Community-Oriented, Authentic and Down-to-Earth

Brand Values

• •Creativity and Artistry
• •Quality
• •Community
• •Passion
• •Inclusivity
• •Maker Support
• •Ethical Sourcing

Best Practices

• •Maintain Erin's Authentic Voice: Write in a personal, warm, and enthusiastic tone, as if speaking directly to a fellow craft enthusiast. Share inspiration and the story behind the colors.
• •Emphasize the "Hand-Dyed" Artistry: Consistently highlight the unique, small-batch nature of the yarn. Use rich, descriptive language for colors and textures, frequently referencing the earthy colors and speckles that are a brand hallmark.
• •Nurture the Community: Address customers as makers or part of the Coast to Coast family. Actively solicit engagement, feature customer projects (with consent), and promote community events like KALs.
• •Be Transparent and Values-Driven: Openly share information about the dyeing process, yarn sourcing (e.g., mulesing-free), and brand initiatives like the Size Inclusivity Discount. This builds trust and reinforces authenticity.
• •Ensure Visual and Verbal Cohesion: Pair copy with high-quality visuals that reflect the brand’s aesthetic: warm, inviting, and focused on the natural beauty and unique colorations of the yarn. The words and images should together tell a consistent story.

Social Perception

High-Quality Yarn, Color Accuracy, Respected Indie Dyer, Community Focused, Reliable

Copy Examples

• •✨ Just imagine these speckles dancing on your needles! ✨ Our latest 'Cosmic Dust' collection is now available for pre-order. Each skein is hand-dyed with layers of vibrant speckles on our buttery-soft Natural Sock base. What will these little pops of color inspire you to create? Share your dreams below! 👇 #CoastToCoastYarnCo #HandDyedYarn #SpeckledYarn #IndieDyer #Knitspiration #CrochetCommunity
• •Subject: Soft, Ethical, and Oh-So-Beautiful! ✨ Hi Makers, At Coast to Coast Yarn Co, we believe that beautiful yarn shouldn't come at a cost to our fleecy friends. That’s why we’re so proud that all our wool is mulesing-free! And speaking of amazing wool, we’re thrilled to introduce our new 'Luxe Alpaca DK' – incredibly soft, ethically sourced, and dyed with love in Erin's signature earthy palettes. Perfect for those extra special projects. Explore the new base: [Link] Happy Crafting, The Coast to Coast Yarn Co Team
• •Wrap yourself in the calming embrace of 'Forest Floor'. This hand-dyed BFL Worsted features a rich tapestry of mossy greens, deep browns, and the occasional whisper of golden lichen. Crafted from 100% mulesing-free British Bluefaced Leicester, it offers incredible stitch definition and a gentle halo. Ideal for cozy sweaters and accessories that feel like a walk in the woods.
• •(Short video panning over shelves of yarn in the Wichita store, or Erin working in the dye studio) Text Overlay: Studio vibes today! 🌿 Getting these beauties ready for their new homes. So much love goes into every skein. P.S. Our Wichita shop is open 'til 5 PM today – come say hi! #CoastToCoastYarnCo #HandDyedLove #WichitaKS #ShopSmall #YarnShop
• •From a spark of creativity in 2018 to a bustling studio and storefront in Wichita, Coast to Coast Yarn Co is Erin's dream woven into reality. We pour our passion into every hand-dyed skein, celebrating earthy tones, playful speckles, and the joy of making. As makers ourselves, we cherish our community and are committed to providing beautiful, ethically sourced (always mulesing-free!) yarns that inspire your own creative journeys.