Brand Tone

Friendly, approachable, enthusiastic, conversational, and slightly humorous.

Brand Values

• •Community and Friendship
• •Passion for Pickleball
• •Fun and Inclusivity
• •Quality and Style
• •Social Responsibility

Best Practices

• •Lead with Passion: Always convey a genuine love for pickleball. Use enthusiastic and energetic language that reflects the excitement of the game.
• •Tell Your Story: Regularly incorporate elements of your founding story—the six friends, the accidental discovery of pickleball—to reinforce your brand's authenticity and relatability.
• •Keep it Conversational and Fun: Use a friendly, approachable, and sometimes humorous tone. Avoid overly corporate or technical jargon. Write as if you're talking to a friend on the court.
• •Emphasize Community: Frame your products not just as apparel, but as a way for customers to connect with a larger community of pickleball players. Use inclusive language that welcomes players of all levels.
• •Highlight Quality with a Personal Touch: When talking about the quality of your products, tie it back to your origin story—the search for better gear that led you to create your own line. This adds a layer of trust and personal investment to your quality claims.

Social Perception

Positive; seen as a genuine, passionate, and community-focused brand created by pickleball lovers for pickleball lovers. Their focus on fun and engagement in charitable events further enhances this perception.

Copy Examples

• •From First Dink to Final Point, We've Got Your Back. Remember that feeling? The one where you hit the perfect third shot drop? We do. Born from a friendship forged on the court, Coast To Coast Pickleball makes gear that’s as fun and reliable as your doubles partner. Shop our latest collection and wear your pickleball passion with pride.
• •Warning: Our Hoodies May Cause Extreme Comfort and Pickleball Cravings. It started with six friends and a newly installed pickleball court. Now, it's a mission to bring you the funkiest, most comfortable pickleball apparel out there. Whether you're a kitchen connoisseur or a baseline banger, our gear is made for every player.
• •More Than Apparel. It's a Community. When you wear Coast To Coast Pickleball, you're part of the club. A club of friends, competitors, and enthusiasts who share a love for the game. Join our community and check out our new arrivals. Let's grow this sport together.
• •Look Good, Feel Good, Play... You Know the Rest. We got tired of boring pickleball clothes, so we made our own. Our apparel is designed to be stylish, comfortable, and ready for whatever the court throws at you. From casual tees to performance tanks, we've got something for every pickleball fanatic.
• •Fuel Your Pickleball Obsession. We get it. You're hooked. So are we. That's why we create pickleball gear that celebrates the fun, friendship, and pure joy of the game. Explore our latest designs and find the perfect gift for the pickleball lover in your life (or for yourself, we won't tell).