Brand Tone

Helpful and Expert, Friendly and Approachable, Community-Oriented, Quality-Focused, Inspiring

Brand Values

• •Quality: Offering premium Benjamin Moore products.
• •Expertise: Providing knowledgeable advice on paint, color, and application.
• •Customer Satisfaction: Implied through their helpful approach and A+ BBB rating.
• •Community Support: Engaging with and supporting the local Vancouver area. Their Facebook page shows examples of this.
• •Environmental Responsibility: Highlighting Benjamin Moore's Green Promise and low/zero VOC paints.

Best Practices

• •Always Emphasize Helpfulness: Frame copy around solving customer problems or making their painting projects easier. Use phrases like "We can help you," "Let our experts guide you," "Tips for..."
• •Showcase Expertise (Subtly): Regularly share knowledge about paint types, color theory, application techniques, and Benjamin Moore products. This builds trust and reinforces authority without sounding condescending.
• •Maintain a Friendly, Positive Voice: Use welcoming language. Be encouraging and enthusiastic about customers' projects. Avoid overly technical jargon unless explaining it clearly.
• •Highlight Community Connections: Regularly feature local partnerships, events, or customer projects (with permission). This reinforces the "local and caring" aspect of the brand.
• •Integrate Quality Messaging: Consistently mention the quality associated with Benjamin Moore products and how Coast Paint provides access to this standard. Refer to durability, color richness, and eco-friendly options.

Social Perception

Reputable, long-standing local business associated with Benjamin Moore, a well-regarded paint brand. Seen as a supportive and integral part of the local community. Customers likely perceive them as a reliable source for high-quality paint and expert advice.

Copy Examples

• •Facebook/Instagram Post (Community Focus): Supporting the vibrant spirit of Vancouver! 🎨 We're thrilled to partner with [Local Charity/Event Name], adding a splash of color to our wonderful community. Drop by any of our 3 locations to learn more about their amazing work (and pick up a sample of Benjamin Moore's 'Vancouver Haze' while you're at it!). #CoastPaintCommunity #VancouverProud #BenjaminMoore
• •Website Blog Post Snippet (Expertise Focus): Choosing the perfect sheen for your project can be tricky! Our experts at Coast Paint are here to help. Did you know an eggshell finish offers a soft glow and is great for living rooms, while a semi-gloss provides durability perfect for trim and kitchens? Visit us for personalized advice and find the ideal Benjamin Moore finish for your space. #PaintProTips #BenjaminMooreExperts #HomeImprovement
• •Instagram Story (Engagement & Inspiration): (Image: A beautifully painted room with a question sticker) Dreaming of a room refresh? ✨ What's your next big paint project? Let us know! 👇 Our Coast Paint team is ready with Benjamin Moore colours to make it happen. #DIYInspo #ColourInspiration #CoastPaint
• •Promotional Email Subject (Helpful & Quality): Unlock Your Home's Potential with Coast Paint & Benjamin Moore's Finest (Body Snippet): Ready for a change? At Coast Paint, we believe in the transformative power of colour. Our experts can guide you through Benjamin Moore's premium paint collections to find the perfect, long-lasting shades for your home. Plus, discover our eco-friendly options! [Link to website/promotion]
• •Local Ad (Focus on Service & Local Presence): Your Neighbourhood Paint Experts are at Coast Paint! With 3 convenient Vancouver locations, getting top-quality Benjamin Moore paint and friendly advice has never been easier. From colour matching to project planning, we're here to help you succeed. Visit Coast Paint today! #YourVancouverPaintStore #BenjaminMoore