Brand Tone

Authentic, Trustworthy, Knowledgeable, Educational, Community-Oriented, Supportive, Passionate, Enthusiastic, Down-to-Earth, Approachable, Nature-Focused, Environmentally Conscious

Brand Values

• •Quality: Committed to providing high-quality, effective organic gardening products.
• •Sustainability: Dedicated to environmentally responsible practices, including using locally sourced, often waste-stream, ingredients and reducing peat use.
• •Organic Integrity: Adherence to organic principles, as evidenced by OMRI listings.
• •Community Support: Actively giving back and fostering connections with local retailers, educators, and gardeners.
• •Education: Empowering gardeners with knowledge and resources.
• •Local Focus: Prioritizing partnerships with independent garden centers over big-box stores.
• •Customer Success: Aiming to help gardeners achieve their gardening goals with healthy, thriving plants.

Best Practices

• •Emphasize Natural Ingredients & Processes: Always highlight the organic nature of the products and the use of beneficial, often locally-sourced, ingredients like compost, lobster, kelp, and manure.
• •Educate and Empower: Share knowledge generously. Use copy to offer genuine gardening advice, tips, and solutions, positioning the brand as a helpful expert.
• •Foster a Sense of Community: Incorporate language that speaks to shared passion, local support, and the joy of gardening together. Highlight partnerships and community initiatives.
• •Maintain an Authentic and Passionate Voice: Write with genuine enthusiasm for gardening, nature, and the quality of the products. Avoid overly corporate or generic language. Let the love for what you do shine through.
• •Reinforce Sustainability and Environmental Responsibility: Consistently weave in the brand's commitment to the planet, sustainable sourcing, and organic practices as a core value.

Social Perception

Highly Regarded for Quality, Trusted Source for Organic Gardening, Appreciated for Unique Ingredients, Seen as Environmentally Responsible, Supportive of Local Communities, Strong Brand Loyalty, Perceived as a Premium Product

Copy Examples

• •Headline: Nourish Your Roots, Naturally. Body: Give your garden the best with Coast of Maine. Our rich, organic soils, made with the goodness of the ocean and earth, help your plants thrive from seed to harvest. Because healthy soil means a healthy planet. Call to Action: Find a Local Retailer Near You.
• •Headline: From Our Coast to Your Garden: Purely Organic, Proven Results. Body: For over 25 years, we've been crafting premium organic gardening products inspired by the rugged beauty and natural resources of Maine. Trust our OMRI-listed composts and soils to bring vibrant life to your vegetables, flowers, and landscapes. Call to Action: Explore Our Products.
• •Headline: Grow More Than a Garden. Grow a Community. Body: At Coast of Maine, we believe in the power of gardening to connect us. That’s why we partner with local garden centers and support school gardens through our Growing Good Program. Choose products that help your garden and your community flourish. Call to Action: Learn About Growing Good.
• •Headline: The Secret's in the Soil (and the Sea!). Body: Unlock your garden's potential with our unique blends, rich in ingredients like lobster and kelp meal. Experience the Coast of Maine difference – trusted by gardeners for healthier plants and bountiful harvests. Call to Action: Get Gardening Tips on Our Blog.
• •Headline: Dig In With Confidence. Grow Organically. Body: Ready to create the garden of your dreams? Coast of Maine offers a complete line of organic soils, composts, and fertilizers to help you succeed, no matter your experience level. Let's grow something amazing, together. Call to Action: Shop Our Organic Solutions.