Tono de Marca

Community-Centric, Encouraging, and Trusted

Valores de Marca

• •Deep Community Involvement
• •Commitment to Quality and Service
• •Yukon Pride and Identity
• •Environmental Responsibility

Mejores Prácticas

• •Lead with "Local": Always frame the narrative around the Yukon context. Use phrases like "for our northern lifestyle," "Yukon-proven," and "your local experts." This reinforces the brand's primary differentiator.
• •Emphasize Community Impact: Regularly incorporate the brand’s community work (Share the Warmth, AWG 2026, Home project) into marketing. This builds brand affinity beyond products and shows customers their money supports a greater good.
• •Speak with Authentic Expertise: Write copy that demonstrates genuine knowledge of the products and the activities they are used for. Instead of just listing features, explain the *benefits* for a Yukoner (e.g., "This jacket's wind-proofing is perfect for a walk along the windy shores of Schwatka Lake").
• •Use a Welcoming and Encouraging Tone: The brand should sound like a helpful and encouraging neighbour. Use inclusive language that invites beginners and experts alike to get outside. Phrases like "Let's get you ready" or "We're here to help" foster a supportive atmosphere.
• •Highlight Quality and Durability: The copy should consistently link products to reliability and long-term value. This justifies the premium positioning and builds trust that the gear will perform when it matters most in the demanding northern environment.

Percepción Social

Respected Local Leader and Go-To Expert

Ejemplos de Copy

• •The countdown to the Whitehorse 2026 Arctic Winter Games is on! As your official community merchandiser, we’ve got everything you need to show your northern pride. From cozy hoodies to Michael Jay-approved fox socks, every purchase supports the Games. Swing by our pop-up shop on Main Street and be part of the spirit! #AWG2026 #YukonPride #CoastMountainSports #NorthernSpirit
• •For nearly 30 years, you've helped us keep our community warm. Our annual Share the Warmth event is back! Bring in a gently used winter coat and receive a $50 coupon toward a new one. Let's work together with the Yukon Anti-Poverty Coalition to beat last year's record of 243 jackets. It’s more than a coat; it’s community. #ShareTheWarmth #YukonCommunity #LocalLove
• •From the trails of Miles Canyon to the peaks of Kluane, we live for the Yukon outdoors. Since 1986, we've been outfitting our neighbours with gear that’s tested for the north, because we use it too. Locally owned, community-focused, and adventure-ready. #CMSYukon #NorthernLifestyle
• •In the Yukon, quality isn't a luxury—it's a necessity. That’s why we stand behind every product we sell with expert advice and solid warranty support. Our team doesn't just sell gear; they know it. Visit us on Main Street and feel the difference expert service makes. #QualityGear #YukonProven
• •Our 'Home' collection is a celebration of this special place we call Yukon. 100% of proceeds go directly to the Yukon Anti-Poverty Coalition to support the Safe at Home plan. Look good, feel good, and do good for your community. #HomeYukon #EndHomelessness #ShopLocal