Brand Tone

Traditional, Proud, and Quality-Oriented

Brand Values

• •Quality
• •Customization
• •Niche Specialization
• •Fandom
• •Identity

Best Practices

• •Emphasize Authenticity and Licensing
• •Lean into Nostalgia and Pride
• •Highlight Material Quality
• •Target with Precision
• •Showcase the Product in a Lifestyle Context

Social Perception

Reliable Supplier of Collegiate Merchandise

Copy Examples

• •Hold on to your memories. Our natural stone coasters feature the logos you love, crafted to last as long as your pride.
• •Protect your table from spills and show your support. Shop our official collection of [University Name] stone coasters. The perfect gear for gameday.
• •Made from naturally absorbent travertine stone, this coaster isn't just a placeholder for your drink—it's a piece of [University/City] history. The UV-printed logo is designed to resist fading, ensuring your team spirit never fades.
• •The seasons change, but true loyalty is permanent. Discover our new arrivals, featuring classic designs and new art from Polly Gentry. Perfect for your home or as a gift for a fellow fan.
• •From the stadium to your living room. Which team are you representing tonight? #Coasterworx #CollegePride #[UniversityHashtag]