Brand Tone

aspirational and sophisticated, serene and elegant, fostering accessible luxury and refined taste

Brand Values

• •Aesthetic Excellence
• •Transformation
• •Modern Serenity
• •Accessibility

Best Practices

• •Use an Elevated Vocabulary: Consistently use words like "serenity," "elegance," "sophisticated," "curated," "allure," and "transform" to reinforce the brand's aspirational tone.
• •Focus on "How it Feels": Instead of just listing product features (e.g., "wood table"), describe the feeling and atmosphere the product creates (e.g., "brings an earthy, grounding presence").
• •Maintain Visual and Textual Harmony: Ensure the copy always matches the high-quality, serene, and modern aesthetic of the product photography and website design. The words should reflect what the images show.
• •Create a "Brand Lexicon": Develop a list of on-brand words to use and a list of words to avoid (e.g., avoid slang, overly casual terms like "cool stuff," or generic phrases like "high quality"). This ensures consistency across all writers and platforms.
• •Tell a Story of Transformation: Frame the products as tools for personal and home transformation. The narrative should always be about moving from a standard living space to a "haven of serenity" or a "captivating" home. This aligns directly with the core messaging on the website.

Social Perception

curator of modern, elegant home goods for style-conscious consumers, projecting a high-end, serene home environment, primarily shaped by brand's own marketing

Copy Examples

• •Art is the soul of a room. Our Nordic Ribbon Canvas doesn't just hang on a wall; it creates a conversation. Define your space with a touch of abstract elegance. Discover the collection through the link in our bio.
• •Crafted from a single piece of Raintree wood, the Elegant Pyramid Side Table is a testament to the beauty of natural geometry. Its warm finish and striking silhouette bring an earthy, grounding presence to any corner. More than a table, it's a piece of functional sculpture for your serene haven.
• •Your home should be the one place where the noise of the world fades away. At Coastal Oasis, we believe that the right light, the perfect texture, and a single, captivating piece of decor can transform a room into a sanctuary. This week, explore our collections designed to bring tranquility and sophisticated style into your life.
• •Tired of the ordinary? Discover curated decor that brings a distinct and captivating allure to your home. From ambiance-defining lighting to unique, nature-inspired furnishings, find the pieces that tell your story. Shop the End of Financial Year Sale now and transform your space for less.
• •The Essence of Minimalist Decor. Discover ambiance-defining pieces designed to create a haven of modern serenity in your home.