Brand Tone

Personal, warm, and authentic, balancing professional craftsmanship with the approachability of a small, passion-driven business. It feels like a conversation with a trusted, skilled artisan, consistently friendly, appreciative, and community-focused.

Brand Values

• •Craftsmanship & Quality
• •Personal Connection & Community
• •Authenticity
• •Customer Service

Best Practices

• •Lead with Passion, Follow with Product: Always start with the "why"—the love for the craft, the story, the personal touch. Then, introduce the product as the result of that passion.
• •Use "We" and "Our" to Foster Community: Write as if you are a team that includes the customer. Use inclusive language that makes the buyer feel like part of the Coastal Hills Creations family.
• •Incorporate the Maker's Story: Periodically remind your audience about the person behind the brand. Mentioning the "veteran-owned" aspect or sharing a small personal anecdote reinforces authenticity.
• •Emphasize the "Handmade" Quality: Use descriptive words that highlight the care and craftsmanship involved. Phrases like "tied by hand," "crafted with precision," "made-to-order," and "workshop" are more evocative than "produced" or "manufactured."
• •Maintain a Warm and Grateful Tone: Every piece of copy, from an Instagram caption to an email newsletter, should express gratitude and warmth. End with friendly questions or sign-offs that invite conversation and build relationships, not just transactions.

Social Perception

Coastal Hills Creations is perceived as a high-quality, trustworthy, and personable brand. Customers feel a strong connection to the creator and are highly satisfied with their purchases, often becoming repeat buyers. The brand is seen as a go-to for unique, personalized gifts made with care and precision, with the "veteran-owned" tag positively contributing to its public image.

Copy Examples

• •From our home to yours, a little piece of your heart for your tree. ✨ Our new laser-engraved ornaments capture your favorite moments with a personal touch that lasts a lifetime. Handmade with love, for the memories you cherish most.
• •Give your green friends the beautiful home they deserve. Each knot in our macrame plant hangers is tied by hand, bringing a touch of warm, bohemian style to any corner of your space. Ready to elevate your plant game?
• •It’s all in the details! A little peek at how we bring your custom welcome signs to life. From picking the perfect piece of wood to the final laser engraving, so much passion goes into every order that leaves our workshop. What would you want your sign to say?
• •Hello lovely! Fall is in the air, and our workshop is buzzing with cozy new creations. We’re talking personalized pumpkin spice mug tags and autumn-themed decor to make your home feel extra special this season. Be the first to shop the new collection!
• •Your vision, our craft. Looking for a truly unique gift or piece of decor? We love bringing your ideas to life with custom designs. Let's create something beautiful together.