Tono de Marca

The brand's tone is a blend of premium and artisanal, community-focused and proudly local, authentic and approachable, and professional and reliable, adapting to specific audience needs.

Valores de Marca

• •Community Support
• •Quality & Craftsmanship
• •Customer Delight
• •Regional Pride
• •Authenticity

Mejores Prácticas

• •Lead with the 'Local' Story: Always connect the product back to its origin. Whether in a product description or a social media post, mentioning the North East and its talented producers should be a priority. This is your strongest unique selling proposition.
• •Use Sensory & Evocative Language: Use descriptive words that appeal to taste, smell, and sight. Phrases like "mouth-watering local chocolates," "fine British beers & ales," and "award-winning chutneys" elevate the perception of the products.
• •Balance Premium with Personal: Use "luxury" and "artisan" to denote quality, but keep the tone approachable and warm. Share stories, not just product specs. The founder's journey is a powerful asset that should be woven into the narrative where appropriate.
• •Spotlight the Suppliers: Regularly create content dedicated to the individual businesses you work with. This reinforces your core value of community support, adds authenticity, and provides fresh content that also benefits your partners.
• •Tailor the Tone to the Platform: Maintain the core brand voice but adjust the tone for the audience. Keep it professional and results-focused on LinkedIn, visual and story-driven on Instagram, community-oriented on Facebook, and fun and engaging on TikTok.

Percepción Social

The public and customers perceive Coastal Hampers as a high-quality, trustworthy brand with a strong sense of community conscience. Customers see it as a way to give a beautiful, premium gift while simultaneously supporting small, local businesses. The brand is viewed as a local success story, born from a desire to help others during a crisis. For corporate clients, it is perceived as a reliable and professional partner capable of handling significant orders without losing the personal touch. This positive perception is bolstered by its high-profile partnerships and consistently glowing reviews.

Ejemplos de Copy

• •Meet the heart of our Taste of the North East Hamper. The Northumberland Cheese Company has been handcrafting award-winning cheeses for decades, and their passion is in every bite. When you gift a Coastal Hamper, you're not just sending treats; you're sharing a piece of our region's finest craftsmanship. #SupportLocal #NorthEastEngland #ArtisanCheese #CoastalHampers
• •The Taste of the North East, Delivered. Discover luxury hampers filled with the finest award-winning food and drink from local artisans. The perfect gift for any occasion.
• •Reward Your Team. Support Your Community. Looking for a meaningful way to show your employee appreciation? Our corporate hampers are filled with premium, locally sourced products from the North East. Trusted by the NHS and Newcastle United FC. Let us create a bespoke gifting experience for your business. Download our Corporate Brochure today.
• •A Father's Day Gift that Gives Back to the North East
• •Give the gift of pure indulgence with products born from the North East coast. This hamper features hand-poured candles from Gateshead's own Awesome Botanical and artisanal chocolates by Gareth James Chocolatier. It's more than a gift; it's a tranquil escape, curated from our community, for yours.