Brand Tone

casual, accessible, and enthusiastic

Brand Values

• •Passion for the Coastal Lifestyle
• •Performance and Comfort
• •Quality and Durability
• •Accessibility and Affordability
• •Style

Best Practices

• •Always Center the Coastal Lifestyle
• •Lead with Performance Benefits
• •Maintain a Casual and Inclusive Tone
• •Incorporate Customer Language
• •Be Consistent Across All Channels

Social Perception

The brand is perceived as reliable and delivers on its promises of quality and performance, with customers frequently mentioning fast shipping, accurate product descriptions, and good quality for the price.

Copy Examples

• •Your Go-To Gear for Sun, Surf, and Sea. From the boat deck to the beach bonfire, our performance wear is designed to keep up with your coastal adventures. With 50+ UPF protection and quick-drying fabric, you can stay out longer and live the lifestyle you love.
• •Wear Your Love for the Coast. It's more than just clothing; it's in your DNA. Our latest collection of boardshorts and sunwear is here, combining vibrant style with the performance features you need. Live the coastal life, comfortably.
• •Performance Meets Paradise. Don't let anything hold you back from a perfect day on the water. Our 4-way stretch boardshorts and moisture-wicking sun shirts are engineered for maximum comfort and durability. The coast is calling.
• •Sun-Smart. Water-Ready. Enjoy every moment of your coastal lifestyle with our UV-protective sunwear. Lightweight, breathable, and designed for long days of fishing, boating, or just relaxing by the shore.
• •Affordable Quality for Your Coastal Life. We believe everyone should be able to enjoy the coast without breaking the bank. That's why we offer top-quality performance apparel at prices that make sense. Gear up and get out there.