Brand Tone

Relaxed and Casual, Aspirational yet Accessible, Friendly and Approachable, Lifestyle-oriented

Brand Values

• •Love for Coastal Living
• •Relaxation and Comfort
• •Personal Style and Expression
• •Evoking Positive Memories
• •Simplicity

Best Practices

• •Embrace Sensory Language: Use words that evoke the sights, sounds, and feelings of the coast (e.g., "sun-kissed," "sea breeze," "sandy toes," "ocean whispers," "warm glow").
• •Maintain a Relaxed, Conversational Tone: Write as if you're chatting with a friend about a beautiful beach find. Avoid overly formal or technical jargon.
• •Focus on the Lifestyle, Not Just the Product: Highlight how the items contribute to a feeling of relaxation, escape, and the joy of coastal living. Connect products to memories and aspirations.
• •Incorporate "Crush" and Coastal Puns (Sparingly and Appropriately): Playfully use the brand name and coastal-themed wordplay to reinforce identity, but ensure it aligns with a slightly more sophisticated feel if aiming for "modern or boho" rather than purely whimsical.
• •Consistent Hashtag Strategy: Utilize relevant hashtags on social media to build community and reach the target audience (e.g., #CoastalCrushNZ, #NZCoastal, #BeachDecor, #BohoCoastal, #RelaxedLiving, #HomeStyleNZ).

Social Perception

Niche Appeal, Positive Associations, Online-Focused, Favorable sentiment towards "coastal" themed products

Copy Examples

• •Homepage Banner: "Bring the Beach Home. Discover curated coastal decor and lifestyle essentials that whisper relaxation and endless summer. Your crush on coastal living starts here."
• •Product Description (e.g., for a throw blanket): "Drift away into comfort. Our [Product Name] throw is like a warm sea breeze on a cool evening – soft, inviting, and a reminder of those perfect beach days. Wrap yourself in coastal calm."
• •Instagram Post: "Salt air and sun-kissed style ☀️🌊 Create your own slice of coastal paradise with our latest arrivals. Which piece is calling your name? #CoastalCrushNZ #BeachyVibes #HomeDecor #NZCoastalStyle #YourStyleYourWay"
• •Email Subject Line (for a sale): "Catch the Wave 🌊 Our Coastal Crush Sale is ON! Styles to make your home a haven."
• •About Us Snippet: "At Coastal Crush NZ, we believe life’s better by the beach. We’re passionate about bringing those relaxed, sun-soaked vibes into your everyday with carefully chosen decor and lifestyle pieces. It's more than just a style; it's a feeling. Come share our crush on all things coastal."