Brand Tone

Friendly and Approachable, Artistic and Passionate, Authentic and Genuine, Inspired and Evocative, Helpful and Accommodating

Brand Values

• •Artisan Quality & Craftsmanship
• •Coastal Inspiration & Love for the Sea
• •Uniqueness & Originality
• •Customer Connection & Community
• •Passion & Creativity
• •Support for Small Business

Best Practices

• •Always Emphasize "Handmade" and "Inspired by the (Jersey) Shore": These are core to the brand's identity. Consistently weave these phrases and sentiments into product descriptions, social media posts, and website copy.
• •Use Warm, Friendly, and Slightly Evocative Language: Mirror the feeling of a sunny day at the beach – inviting, pleasant, and inspiring. Use descriptive words that appeal to the senses (e.g., "serene," "vibrant," "tranquil," "sparkling").
• •Incorporate Storytelling: Share the inspiration behind products, the process of creation (briefly), or how items can bring a coastal feel to a home. The "About Us" story is a good foundation.
• •Maintain an Appreciative and Engaging Voice with Customers: Continue to respond warmly to comments and reviews. Express gratitude for support, especially highlighting the "small business" aspect.
• •Be Authentic and Passionate: Let the genuine love for crafting and the coastal lifestyle shine through. Avoid overly corporate or generic language. Use emojis strategically on social media to enhance the friendly and thematic tone (🌊✨🐚💙).

Social Perception

Positive Customer Feedback, Appreciation for Handmade Quality, Connection to Coastal Theme, Community Engagement, Seen as a Creative Source

Copy Examples

• •✨ Fresh off the crafting table! ✨ Let the serene waves of the Jersey Shore roll into your home with our newest handmade resin coasters. Each one is a unique piece of art, just like the coastline that inspires us. Perfect for gifting or treating yourself to a little piece of the beach! 🌊 Shop link in bio. #CoastalCraftsNJ #HandmadeWithLove #JerseyShoreInspired #ResinArt #CoastalDecor #UniqueGifts
• •Bring the Shore Home. Discover unique, handcrafted coastal treasures made with passion in New Jersey. Each piece tells a story of sun, sand, and sea.
• •Unleash your inner artist! 🎨 Join us for a fun-filled evening of coastal crafting at [Venue Name] on [Date]! No experience needed – just bring your creativity and love for the shore. We’ll provide the rest! Create your own beautiful piece of beach-inspired decor to take home. Spaces are limited, so grab your spot! [Link to book] #CoastalCraftsNJ #DIYCraftParty #NJEvents #GirlsNightOut #CreativeFun #JerseyShore
• •Welcome guests with a touch of coastal charm! 🏡 Our personalized wooden signs are handcrafted with love, right here at the Jersey Shore. From your family name to your favorite beach quote, we can create a unique piece that’s truly yours. Let's design something beautiful together – just send us a message! Thank you for supporting our small, shore-inspired business! #CustomSign #CoastalHome #HandmadeDecor #EtsyFinds #SupportSmall
• •At Coastal Crafts NJ, every swirl of resin and every carefully placed shell is a tribute to the beautiful Jersey Shore we call home. We believe in creating more than just decor; we craft memories and bring the tranquil spirit of the coast into your everyday life. Thank you for being part of our creative journey!