Brand Tone

Friendly, Approachable, Enthusiastic, Playful, Trendy, Youthful, Confident, Empowering, Community-Focused, Authentic, Relatable

Brand Values

• •Affordability
• •Customer Confidence & Beauty
• •Trendiness & Style
• •Community & Connection
• •Authenticity
• •Customer Thankfulness & Support
• •Being Women-Run and Owned

Best Practices

• •Create a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Friendly, Enthusiastic, Empowering, Youthful, Authentic"). Include "We Are..." (e.g., "Your fashion bestie," "Fun-loving") and "We Are Not..." (e.g., "Exclusive," "Overly formal," "Negative") columns. Share this with anyone creating content.
• •Use "Bloom Bestie" Language Consistently: Incorporate brand-specific terms like "Bloom Besties" and address the audience directly and warmly (e.g., "Hey Bestie!", "You'll love this!"). Maintain an enthusiastic and positive vocabulary (e.g., "obsessed," "cutest," "amazing," "love").
• •Emoji Power! (But Don't Overdo It): Use emojis strategically to convey emotion and brand personality (🌸, ✨, 😍, 💕, 😉). Ensure they align with the platform and message, adding playfulness without sacrificing clarity.
• •Authenticity First: Continue sharing the sister-owned story, behind-the-scenes glimpses, and genuine passion for making customers feel good. Let the owner's personality shine through in live interactions and featured content, as this is a key differentiator.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it aligns with the established tone and values. Get feedback from "Bloom Besties" if possible to see if the voice resonates.

Social Perception

Positive, Engaged Community, Trendy and Affordable Go-To, Reliable (with some exceptions), Authentic Connection with Owner

Copy Examples

• •🌸 Hello, sunshine! 🌸 Our NEW ‘Seaside Sweetheart’ dress just dropped and we’re OBSESSED! 😍 Twirl into your next adventure feeling cute, confident, and totally coastal cool. Tap to shop before she’s gone, Besties! ✨ #CoastalBloom #BloomBesties #NewCollection #SummerDress #BoutiqueFashion
• •Hey Bloom Bestie! 💕 Your Closet Called... It Wants These Deals! (Up to 50% OFF!)
• •Feel Beautiful. Feel Confident. Feel YOU. Shop Coastal Bloom for the cutest, affordable styles that make you shine! ✨ New Arrivals Weekly!
• •Your new fave top just got 3x cuter! 😉 Which Coastal Bloom look is your vibe? Let us know! 👇 #StyleHack #OutfitInspo #CoastalBloomStyle #GetReadyWithMe #AffordableFashion
• •Hey Southern Georgia (and beyond!) 👋 We're Coastal Bloom, your sister-owned secret to affordable, trendy fashion that makes you feel AMAZING. Come say hi and join the #BloomBesties family! Shop now: [Link]