Brand Tone

Sophisticated, Practical, and Friendly.

Brand Values

• •Style and Functionality
• •Quality Craftsmanship
• •Freedom and Versatility

Best Practices

• •Lead with "Why": Always start with the core benefit—living hands-free. Frame every product description and social media post around the freedom and convenience the bags provide before diving into specific features.
• •Use Elevated Language: Incorporate words like "luxury," "genuine," "custom," "meticulously crafted," and "effortless elegance" to reinforce the brand's sophisticated positioning.
• •Maintain a Warm and Inclusive Tone: When engaging with customers on social media or in email marketing, use a friendly, conversational, and helpful tone. Address customers by name and foster a sense of community.
• •Highlight Versatility: Consistently showcase the multiple ways the bags can be worn (crossbody, waist bag) and the various occasions they are suited for (travel, events, daily use) to emphasize their adaptability.
• •Embrace Storytelling: Share the brand's origin story and the inspiration behind the designs. Feature user-generated content and tell the stories of the customers who use and love the products to create a deeper, more personal connection with the audience.

Social Perception

COAST is perceived as a high-quality, stylish, and trustworthy brand. Customers view the products as a valuable addition to their wardrobe that offers both elegance and convenience. The brand is seen as a go-to for chic, functional bags. The positive reviews and active, friendly engagement on social media have cultivated a loyal community that feels connected to the brand.

Copy Examples

• •Effortless style, meet ultimate freedom. Our Hampton Crossbody in Dune is designed for your busiest days and your most spontaneous adventures. Where will you go hands-free today? #COASTLife #HandsFreeInStyle
• •Meticulously crafted from supple, genuine leather, the Riviera Crossbody is the epitome of functional elegance. With a spacious interior for your essentials and an adjustable strap for the perfect fit, it's the only accessory you'll need to transition seamlessly from a day of errands to a night on the town.
• •Tired of choosing between style and convenience? With COAST, you don't have to. Discover our collection of luxury leather belt bags and live life hands-free. Shop now and get 10% off your first order.
• •Your New Everyday Essential Has Arrived ✨ Ready to simplify your style? The COAST collection is designed for life in motion. See how our community is wearing their favorite hands-free bags and find the perfect one to complement your wardrobe.
• •Style inspiration for the modern woman on the go. Our leather crossbody bags are the perfect blend of luxury and practicality. Pin now, and get ready to live the hands-free life. #BeltBag #LeatherAccessories #MinimalistStyle