Brand Tone

Bold, human, energetic, confident, direct, and slightly irreverent. Premium, high-quality, refreshing, natural, trustworthy.

Brand Values

• •Quality & Taste: Sourcing the best young green coconuts for superior, natural sweetness and a clean taste is paramount.
• •Natural & Healthy: Emphasis on 100% pure coconut water, no added sugar (in original), no preservatives, fat-free, gluten-free, and rich in natural electrolytes. The new flavored versions also highlight "wholesome ingredients and nothing extra," with four ingredients or fewer.
• •Sustainability & Responsibility: Commitment to eco-friendly packaging (recyclable cans and previously glass) and sustainable farming practices. They also state they work closely with small farmers.
• •Authenticity & Transparency: A move towards a more "human" and direct voice. Open about sourcing from Vietnam.
• •Community & Giving Back: Donating a portion of profits to charitable causes, such as ending childhood poverty and promoting healthy habits in children.
• •Innovation & Disruption: The recent rebrand and introduction of new, bold flavors signal a desire to redefine the coconut water category and challenge norms.

Best Practices

• •Be Bold & Confident: Don't shy away from direct language. Use strong verbs and make definitive statements about the product's quality and taste. Reflect the energy of the rebrand.
• •Keep it Human & Relatable: Write like you're talking to a friend. Use a conversational style, a touch of humor, or even a little irreverence where appropriate. Avoid overly corporate or jargon-filled language.
• •Focus on "Real" & "No Nonsense": Emphasize the natural, wholesome ingredients and the absence of "junk" or "added nonsense." This builds trust and aligns with the desire for transparency.
• •Highlight the Taste Experience: Continuously reinforce the superior taste and refreshing qualities that customers praise. Use vivid language to describe the flavors and the feeling of drinking Coaqua.
• •Showcase Energy & Versatility: Reflect the dynamic nature of the brand, especially with the new flavors. Encourage consumers to see Coaqua not just as a post-workout drink but as a versatile beverage for various occasions.

Social Perception

Widely perceived as one of the best-tasting coconut waters on the market, often described as naturally sweet and refreshing, akin to drinking directly from a fresh coconut. Viewed as a high-quality, "super-premium" option in the coconut water category. Recognized for its natural health benefits and lack of artificial ingredients. Appreciated for its commitment to recyclable packaging. Increasingly recognized due to its expansion into major retail chains and online availability. The focus on pure ingredients and clear sourcing information likely contributes to a perception of trustworthiness.

Copy Examples

• •Headline: Real Coconut Water. Real Flavor. Zero BS. Body: Tired of coconut water that whispers sweet nothings about purity but tastes like… well, nothing? Coaqua is here to actually speak to your tastebuds. Bold flavor, real ingredients, and maybe a little attitude. This is coconut water, a lot less boring.
• •Headline: Hydration That Doesn't Suck. Body: Let's be honest, some "healthy" drinks are a chore. Coaqua isn't. It's that ridiculously refreshing, straight-from-the-coconut taste (now with awesome new flavors like Espresso'd and Citrus Circus!) that makes hydrating actually enjoyable. No added nonsense, just pure, delicious fuel.
• •Headline: Your Thirst Called. We Answered. Loudly. Body: Coaqua is here to shake up your hydration routine. We took the best-tasting coconut water, amped it up with bold new flavors, and ditched the bland. Get ready for a coconut water with personality. What are you waiting for?
• •Headline: Finally, Coconut Water That’s As Real As You Are. Body: No fake stuff, no over-the-top wellness promises. Just ridiculously good coconut water made with a handful of real ingredients. Whether you’re crushing a workout or just chilling, Coaqua is your go-to for clean, craveable refreshment.
• •Headline: Warning: May Cause Extreme Refreshment and Spontaneous Good Vibes. Body: Coaqua’s new lineup is here, and it’s not shy. From the smooth taste of 'Still' to the zesty kick of 'Citrus Circus,' we’re redefining what coconut water can be. Grab a can and let the good times (and electrolytes) roll.