Brand Tone

Community-Oriented, Empowering, Positive and Hopeful, Approachable and Friendly, Action-Oriented and Proactive, Resilient

Brand Values

• •Community Ownership and Control
• •Collaboration and Connection
• •Inclusivity and Welcome
• •Empowerment and Enablement
• •Enterprise and Creativity
• •Wellbeing
• •Sustainability
• •Action and Doing

Best Practices

• •Always Emphasize "Community": Use words like "together," "our," "we," "local," and "neighbours" frequently. Frame initiatives around collective benefit and involvement.
• •Maintain a Positive and Empowering Voice: Focus on solutions, opportunities, and the potential within the community. Highlight successes and the impact of collective action.
• •Be Inclusive and Welcoming: Use clear, accessible language. Directly invite participation and assure people that their contributions are valued, no matter how small.
• •Show, Don't Just Tell (Action-Oriented): Use active verbs and showcase tangible outcomes of projects and collaborations. Highlight the "doing" aspect of the brand.
• •Be Authentic and Relatable: Share real stories from community members and volunteers (with permission). Let the voices of those involved shine through to reinforce the grassroots nature of the organization.

Social Perception

A vital community hub, A force for positive change, Empowering and supportive, Resilient and determined, Inclusive and welcoming

Copy Examples

• •Headline: Your Town, Your Space, Your Ideas. Coalville CAN: Building a Brighter Future, Together. Body: Got a passion? An idea to make Coalville even better? We provide the space, support, and connections to help you make it happen. Let's build something amazing.
• •Headline: More Than Just a Building. It's Community in Action. Body: From local makers showcasing their crafts to groups learning new skills, CAN HQ is where Coalville comes alive. Invest in your community, become a member, and own a part of the change.
• •Headline: Coalville CAN: We Believe in the Power of 'We'. Body: Together, we're turning empty spaces into vibrant hubs, connecting neighbours, and creating opportunities for everyone. Join us and be part of Coalville's story.
• •Headline: Got Skills? Got Time? Got Heart? Coalville Needs You! Body: Whether you're a creative, a mentor, a friendly face, or just want to lend a hand, your contribution matters. Volunteer with Coalville CAN and help our community flourish.
• •Headline: See What Our Community CAN Do! Body: From workshops that spark creativity to projects that support wellbeing, Coalville CAN is making a real difference. Discover our upcoming events and find your way to connect.