Brand Tone

Bold and Unapologetic, Empowering and Inclusive, Authentic and Passionate, Community-Focused, Playful and Edgy

Brand Values

• •Gender Equity and Feminism
• •Inclusivity and Belonging
• •Performance and Quality
• •Community
• •Sustainability and Accountability
• •Challenging the Status Quo / Deconstructing Norms
• •Authentic Elevation and Unwavering Self-Worth

Best Practices

• •Embrace Boldness: Don't shy away from strong statements or challenging the status quo. Use confident, direct language.
• •Prioritize Inclusivity: Ensure your language is welcoming to all. Highlight stories and perspectives from diverse members of the snow sports community. Use gender-neutral terms where appropriate and be mindful of representation.
• •Speak from Passion: Let your genuine love for snow sports and your commitment to your values shine through. Authenticity resonates.
• •Foster Community: Use "we" and "us" to create a sense of shared identity. Encourage interaction and dialogue. Highlight the collective aspect of the Coalition Snow experience.
• •Be Unapologetically You (and a little edgy): Maintain the brand's unique voice, even if it means being a bit unconventional or provocative (while staying true to core values). Don't be afraid to use humor or call things as you see them.

Social Perception

Pioneering and Disruptive, High-Quality Gear Provider, Advocate for Inclusivity and Social Justice, Community Builder, Authentic and Value-Driven

Copy Examples

• •Headline: Done with gear that treats you like an afterthought? So are we. Body: Coalition Snow: High-performance skis and boards built by women who shred, for everyone who demands more. No compromises. No pink-it-and-shrink-it. Just gear that rips as hard as you do. #ShredThePatriarchy #CoalitionSnow
• •Headline: Your Mountain. Your Rules. Our Gear. Body: We believe in a snow sports world where everyone belongs. Where your gear matches your grit, not just your gender. Find your ride, find your voice, find your Coalition. #SisterhoodOfShred #PerformanceDriven
• •Headline: More Than Just Skis. It's a Movement. Body: We're not just crafting award-winning skis and boards. We're building a community that challenges norms, uplifts voices, and demands better. Join us. The mountain is calling for change. #CommunityFirst #InclusiveOutdoors
• •Headline: Tired of "Women's Specific" meaning "Specifically Weaker"? Body: Yeah, that BS ends here. Coalition Snow designs for power, precision, and a hell of a good time. Because your skill isn't defined by outdated industry standards. It's defined on the slope. #GearThatDoesntSuck #UnapologeticPerformance
• •Headline: Ride With Us. Rise With Us. Body: From backcountry lines to breaking down barriers, we're in this together. Coalition Snow: Gear that empowers your ride, and a community that fuels your fire. Let's make some tracks and shake things up. #CoalitionCommunity #AdventureElevated