Brand Tone

technical, aspirational, and performance-focused

Brand Values

• •Innovation
• •Performance & Perfection
• •Data-Driven Improvement
• •Accessibility

Best Practices

• •Lead with Data, Support with Aspiration: Always start with the tangible, metric-based benefits of the product. Use specific terms like "hip-sway," "face angle," and "4D motion tracking." Follow up with the aspirational outcome, such as "effortless power," "consistency," or "unleash your inner pro."
• •Use Strong, Action-Oriented Verbs: Employ commanding verbs like "Analyze," "Correct," "Unlock," "Measure," and "Improve." This reinforces the brand's focus on proactive performance enhancement.
• •Maintain a "Perfect Practice" Philosophy: Weave the core brand mottos into the copy. Phrases like "practice until you can't get it wrong" are powerful differentiators and should be used consistently to build brand identity.
• •Keep it Confident and Direct: Avoid soft or ambiguous language. The tone should be that of an expert coach who has the definitive solution. The copy should state what the product does, not what it might do.
• •Focus on the "Why" Behind the "What": Don't just list features (the "what"). Connect each feature to a clear benefit (the "why"). For example, instead of just saying "It measures hip-sway," say "It measures your hip-sway to fix your club path and give you effortless power and accuracy." This makes the technology feel less like a gadget and more like a solution.

Social Perception

The public perception of Coach Labs appears to be mixed. Initially, there was genuine excitement for their innovative products, with tech reviewers seeing them as 'game changers' for providing portable and affordable launch monitor data. However, more recent online discussions indicate significant problems, including accusations of the company being a 'scam' due to unfulfilled crowdfunding orders and products that were never shipped or were incomplete. The Better Business Bureau gives the company a 'Not Rated' score, suggesting a potential disconnect between the brand's innovative vision and its operational execution.

Copy Examples

• •Headline: Stop Guessing. Start Improving. Body: Your swing has secrets. Our DuoTrac sensors reveal them. Get real-time, 4D analysis of your hip-sway and club path to unlock the effortless power you've been searching for. Don't just practice. Practice perfectly. #CoachLabs #GolfTech #PerfectPractice
• •Is Your Practice Actually Making You Better?
• •Data Doesn't Lie. The world's most advanced swing analysis, from your hip to the club face. Shop DuoTrac now.
• •What 0.43 degrees of a closed club face looks like. With the GEN i1 putting sensor, you see the data that turns three-putts into tap-ins. Measure what matters. #GolfScience #Putting #DataDrivenGolf
• •Headline: The Pros Have a Team of Coaches. You Have This. Body: Coach Labs puts a data scientist in your pocket. Our smart sensors give you the instant feedback you need to fix your swing, groove your putt, and play with unshakable consistency. Elevate your game.