Brand Tone

Inspiring, sincere, optimistic, empowering, educational, hopeful, and purposeful, avoiding alarmist language and focusing on positive change.

Brand Values

• •Environmental Stewardship
• •Innovation
• •Transparency
• •Meaningful Consumption
• •Accountability

Best Practices

• •Maintain an Optimistic and Empowering Voice: All copy should focus on the positive aspects of taking climate action and the power of collective effort. Avoid scare tactics or overly technical jargon.
• •Emphasize the "Why": Consistently connect the act of giving a CO2 gift to the greater purpose of environmental protection and creating a sustainable future for all.
• •Be Clear and Concise: Explain the concept of carbon removal in simple, easy-to-understand terms. The process of purchasing and sending a gift should also be clearly articulated.
• •Showcase Transparency: Regularly highlight the partnership with Climeworks and share any available data or updates on the impact of the carbon removal efforts. This builds trust and credibility.
• •Foster a Sense of Community: Use inclusive language that encourages a feeling of shared responsibility and collective action. Position the brand and its customers as part of a global movement for positive change.

Social Perception

Likely perceived as a niche, innovative, and environmentally conscious brand. The partnership with Climeworks enhances its trustworthiness. It is viewed favorably by individuals and organizations seeking unique and sustainable gifting options. The main challenge is a limited broader online footprint.

Copy Examples

• •This year, give a gift that truly matters. Give the gift of a cleaner planet. #CO2Gifts #ClimateAction
• •Looking for a unique gift? How about fresh air?
• •Honor a loved one by removing CO2 from the atmosphere in their name. A gift for them, a gift for all.
• •Tired of material gifts that end up in a landfill? With CO2Gifts, you can give a present that has a lasting positive impact on our planet. Learn more at the link in our bio. 🌍❤️
• •The perfect gift for the eco-conscious. Send a personalized certificate for carbon dioxide removal and help reverse climate change. Starting from $25.